Editors' choice: 6 amazing Prime Day hi-fi and home cinema deals we’re personally excited about

Since I saw and heard them in our dedicated listening rooms when I first joined What Hi-Fi?, I’ve long lusted after the KEF LSX II. This isn’t because I don’t love the magic of separates, but there’s something truly enticing about the simplicity of KEF’s compact, all-in-one speaker system. The wireless speakers work with all the popular streaming services, including my regular workhorse Tidal Connect, making them a great no-hassle way to get proper hi-fi audio without the hassle of product matching and cable management. As an added bonus they also look lovely, and are an easy way to sneak great audio into any room, without ruining your home’s feng shui. So seeing them drop to such a low price this Prime Day was a definite highlight – truthfully, it took all of my willpower not to impulse buy them.

I’ve been writing about TVs for over 17 years and I’ve covered every Prime Day there’s ever been, so it takes quite a lot for a TV deal to surprise me. This one on the LG C4 has done just that, though, and I’m amazed that it doesn’t appear to have sold out yet. The C4 is a big step up from last year’s C3. Despite the specs looking very similar, it’s significantly brighter and sharper, making for a much punchier and more engaging picture performance, but it’s still got all of the authenticity and consistency that we’ve come to expect from LG’s OLEDs. It sounds good for a mid-range OLED, too, and the gaming specs are unbeatable. What’s surprising is that it’s been discounted this much so soon. This is the sort of price I was expecting to see this time next year; not just three months on from launch. I expect it will be back up to around £1199 tomorrow and that it won’t be back down to this level for a while, so I recommend pulling the trigger now if you’re in the market for a brand-new OLED TV.

Why this Sony Bluetooth turntable? Record player deals are few and far between at the best of times, and it’s hard to get any money off some of our favourite Rega, Pro-Ject and high-end turntables. There are so many new Bluetooth turntables available now with extra features and trendier designs, but they’re also not very good, with poor build quality affecting the overall sound. This Sony PS-LX310BT however, is the best example of a modern turntable that packs in built-in phono stage, Bluetooth streaming and fully automatic operation – all while offering fuss-free vinyl playback and entertaining, capable sound. For its usual £250 price, that’s a lot to get right and it does so with confidence. At this current Prime Day deal of £189 at Amazon, this Sony turntable is a steal – an absolute bargain for new vinyl fans.

I swear this is no word of a lie, I actually bought my sister a pair of the Bowers & Wilkins Px7 S2e at a major discount last Christmas. I don’t quite know how I managed to get such a good deal, but boy am I glad that I did, because at their full price the B&W over-ears will set you back the same amount as the Sony WH-1000XM5. For any buyer £379 isn't exactly a small sum for a pair of wireless cans. The XM5 (and the WH-1000XM4) are also enjoying a major discount as part of Prime Day, but I would urge buyers to stop and seriously consider the Px7 S2e as an eminently credible alternative. They’re far nicer to look at and hold than the Sony cans for one thing, with a design that goes beyond the realms of “classy” and into seriously showstopping territory. That’s before we get to the sound which, thanks to the cans’ 40mm custom drivers and upgraded digital signal processing, has enough verve, spark and dynamism, not to mention spaciousness and detail, to rival the class-leaders. Well worth considering, especially with over £100 knocked off their standard asking price".

Not all soundbars are created equal, but you can strike gold in the lower price brackets, if you're careful. While Sonos' larger bars – the Beam and the Arc – received five-star reviews and What Hi-Fi? Awards, it is the brand’s most affordable entry which gets the glory this Prime Day. The Sonos Ray soundbar was launched roughly two years ago and earned itself a solid four-star review when we tested it. It’s slightly limited in terms of connection options, however, it makes up for it with a punchy and up-front sound. Sonos has been offering up to 20 per cent off a select range of its products for Prime Day, but Amazon managed to swoop in by pricing the Ray at just £190, the lowest we’ve ever seen. This is currently the cheapest ever way to get your hands on a Sonos soundbar and certainly worth a look if you want to upgrade your TV’s flawed speakers.