Dear Hisense, TCL, Sony and Samsung, please stop making 100-inch TVs

Adventures in AV: Please stop making 100-inch TVs
(Image credit: What Hi-Fi?)

I know many people ascribe to the classic logic, that bigger is better. At the very least, it's certainly the mantra TV manufacturers are running with at the moment.

Over the past few months, we’ve seen Samsung, Sony, TCL, and Hisense unveil gargantuan 98-inch and above TV sets.

And to be clear, I get the appeal – big screens of course have the potential to offer more immersive viewing experiences than smaller ones. On top of that, many of the sets have incredible, and at points, atypical specs and hardware that have our team of reviewers salivating at the prospect of getting them into the What Hi-Fi? test rooms.

Running through a few highlights. The TCL X955 is a behemoth set being marketed as “the world’s first” Quantum Dot Mini LED TV. Why’s that cool? Apparently, that means it’ll be able to offer a 5000-nit max brightness. 

Though I’m not convinced 5000 nits will equate to better picture quality than a top-of-the-line OLED TV, considering most flagships go at most to 2000 nits it’s at least interesting.

Alongside it, we’re also set to get a huge version of the new Hisense U8K, which is being marketed as the world’s first 100-inch Mini LED

Not bonkers enough? Then you’ll want to check out the Samsung QN990C, which is a 98-inch Neo QLED with a next-gen 8K resolution.

Then, finally, there’s the new 98-inch Sony 98-inch X90L which, based on our experience with the 55-inch X90L, could be a great choice for serious cinephiles who care about picture accuracy over flashy stats.

They all undeniably look cool. But, like the eternal debate of whether you put jam or cream on a scone first, I have a very British problem with 100-inch TVs. Specifically, there’s no way in hell I’ll ever be able to actually get one into my house.

On the one hand, this is due to the constraints put on me by my other half. Since I got married I have had to compromise my usual approach of designing the lounge around my hi-fi and home cinema setup. I barely managed to sneak a 48-inch LG C2 into our living space when we moved into our house. The chances of persuading her to let me have something double that size seem fairly slim.

And in her defence, it is nice having space for other things, such as plants and a climbing wall for our cat as opposed to my previous Spartan home cinema setup that put speaker placement and screen size above such niceties.

But the second and more serious reason is that even if I managed to put the perfect combination of words together to persuade her, I physically could not get a 100-inch TV into my lounge, let alone sensibly place it.

Having optimistically measured the space and hallway leading to my lounge I can safely confirm any attempt would lead to a reenactment of The One with the Cop episode of Friends – with my wife and I desperately screaming “pivot” at each other as we futilely attempt to shift the giant set through our narrow hallway, only to ultimately fail in our endeavour.

And that's why, despite understanding the appeal, on a personal level I can’t help but wish TV manufacturers would stop mocking me and my tiny house with their 100-inch sets.

MORE:

These are the best TVs we’ve tried and tested

Check out our picks of the best OLED TVs

The best soundbars to upgrade your home cinema setup

Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

  • terry333
    By that theory we should stop making anything that's fancy or over the top. There's always a type of consumer willing to try and wanting this. Heck, it could be even used in corporate settings and trade shows. I don't really understand why this article exists.
    Reply
  • Will.
    terry333 said:
    By that theory we should stop making anything that's fancy or over the top. There's always a type of consumer willing to try and wanting this. Heck, it could be even used in corporate settings and trade shows. I don't really understand why this article exists.
    I too thought much the same Terry when I first skimmed through. I read a bit deeper after reading your comment, thought back on when 19 inch CRT TV's were an amazing advancement and when I personally wondered what the point of a 40 inch TV was as it wouldn't fit within those now old-timey entertainment cabinets which enclose the TV amongst a bunch of timber, and I realised Alastair just wanted to have a bit of a gush, which prompted me to write this comment, which also is a bit of a gush.
    Reply
  • Azzuro
    They should absolutely keep making 100” TVs and I heavily resent anyone discouraging them from doing so. A lot of living rooms have you seated 4 meters away from the TV where you can easily justify that screen. I would rather buy a 100” tv over a new car as it would give me far more enjoyment. I am planning on getting one in a year but yes the biggest issue is getting it in a lift or stair case. I may have to hire a crane to bring it into the balcony window. Size is everything with TVs…. Il take a 100” edge lit lcd tv over an 83” OLED any day of the week.
    Reply
  • koblongata
    They should stick with the modular panel idea they came up with when the Micro LED TV first came out, making 40 inch modules so people can start with a 40 inch then upgrade to 80 inch and maybe 120 inch later by just adding more panels.
    Reply
  • Azzuro
    koblongata said:
    They should stick with the modular panel idea they came up with when the Micro LED TV first came out, making 40 inch modules so people can start with a 40 inch then upgrade to 80 inch and maybe 120 inch later by just adding more panels.

    Great concept but in reality you will always get those ugly seams.
    Reply
  • oldphotographer88
    terry333 said:
    By that theory we should stop making anything that's fancy or over the top. There's always a type of consumer willing to try and wanting this. Heck, it could be even used in corporate settings and trade shows. I don't really understand why this article exists.
    Yup thats a You problem for the writer, just because he felt insecure about his tiny home doesn't mean the world need to cater to him, that's such zoomer entitled whiny mentality. Such article is a waste of bandwitdh.
    Reply
  • Arron
    Going to join the chorus saying the article author is flat-out wrong. For a lot of people with a 100" projector screen, a 100" TV would be much better.

    Azzuro said:
    Great concept but in reality you will always get those ugly seams.
    They'll fix it sooner or later.
    Reply
  • GSV Ethics Gradient
    Not sure why anyone would be bothered about stopping companies from making very large sets - if there's demand (even if it's not great) why not fill it?
    Reply
  • Lenardo876
    So you're saying if you cant get it into your house, no one else who is able to get it into their house shouldn't? I dunno why you would wanna stop someone from either purchasing one or a company, any company for that matter to stop making them. If the demand is there, let them supply it. If you don't want it, that's all on you, but if others want it, let them get it.
    Reply
  • Friesiansam
    It's no wonder the magazine is going downhill, when the Editor in Chief, Alastair Stevenson, is writing such pointless drivel...

    Refusing to make what customers want, especially top-end products with big profit margins, is never a good way to do business.
    Reply