The best early Prime Day TV deals 2024: the cheapest prices on the OLEDs, Mini LEDs and LCDs that our experts recommend

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42-inch TV deals
48-inch TV deals
50-inch TV deals
55-inch TV deals
65-inch TV deals
75-inch TV deals
77-inch TV deals
83-inch TV deals
85-inch TV deals

With Prime Day in October just days away, now is a brilliant time to buy a new TV. The new 2024 TVs are already available with some massive discounts – the deals on the Philips OLED809 that you'll find below are particularly eye-catching.

Every deal on this page has been hand-picked by our team of TV experts. We only recommend deals on TVs that we genuinely rate – and even then only when the discount is good enough to get excited about.

So, with no further ado, here are the best deals available on the best TVs.

BEST 42-INCH TV DEALS

LG OLED42C3 2023 OLED TV was £1499 now £869 at Amazon (save £640)
Last year's 42-inch C3 is now available at half-price, making it a stunningly good bargain. The newer C4 might be brighter, but the C3's combination of performance, features and price makes it one for the shortlist. The sound lets it down somewhat, but this discount hopefully leaves a little money for a soundbar. Do bear in mind that the newer C4 is now available for only a little bit more, though. What Hi-Fi? Awards winner
Read our full LG OLED42C3 review

BEST 48-INCH TV DEALS

BEST 50-INCH TV DEALS

BEST 55-INCH TV DEALS

Amazon Fire TV Omni QLED 55 inches was £750 now £429 at Amazon (save £321)
While we haven't reviewed this 55-inch version, we were pleasantly surprised by the 65-inch Omni QLED and mildly blown away by the 50-inch model, even at their original prices. We expect the 55-inch model to perform very similarly, with consistent, balanced picture quality, support for all HDR formats, surprisingly thorough gaming specs, and, of course, the app-packed Fire OS smart platform. With this discount, it therefore looks like an absolute bargain.

Sony XR-55A95L 2023 QD-OLED 4K TV was £2999 now £2199 at Sevenoaks (save £800)
If you are in the market for a new QD-OLED TV capable of a faithful recreation of your favourite shows and movies, the Sony A95L is worth a look. We were very impressed by the 65-inch version of this TV set and even praised its sound quality. It’s a pricey TV, however, this fresh discount should make a big difference. You need to be a 'Rewards by Sevenoaks' member to get this deal, but joining is quick and free.
Read the full Sony A95L review

BEST 65-INCH TV DEALS

Amazon Fire TV Omni QLED 65 inches was £1000 now £849 at Amazon (save £151)
The Amazon Omni is a much better TV than its original £1000 price suggested, so with this deal, it's a bit of a bargain (though it has previously been even cheaper). It's obviously not up there with a premium OLED, but its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.
Read our full Amazon Omni QLED TV review

BEST 75-INCH TV DEALS

BEST 77-INCH TV DEALS

BEST 83-INCH TV DEALS

BEST 85-INCH TV DEALS

When is the best time to buy a TV?

TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events and big sporting events.

Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in the January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.

If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday and Cyber Monday. Amazon Prime Day 2024 took place on 16-17th July, while Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday should take place on Friday 29th November, and Cyber Monday on Monday 2nd December – but before these comes Amazon Prime Big Deal Days (aka Prime Day in October) on 8-9th October. While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.

While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course football tournaments such as the World Cup, Euros and the FA Cup Final.

MORE:

Fancy a big screen? Check out the best 65-inch TVs
Discover the benefits of Dolby Vision
Classy OLED TVs that won't break the bank

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.