The best headphone deals 2025: AirPods, Bose, Sony and more

Dyson OnTrac, Bose QuietComfort Ultra Headphones and Apple AirPods Max on carpet
(Image credit: What Hi-Fi?)

Headphones and earbuds are one of the few tech categories that reliably receive discounts all year round at retailers, who tend to offer deals on everything from AirPods to over-ear Boses both during and outside of the year's big sales events (we're talking Black Friday, Cyber Monday, Boxing Day and Amazon Prime Day, natch).

The next big sale isn't likely going to arrive until Amazon Prime Day in June or July, yet this page is well-populated with discounts available to snatch up now. With Amazon offering year-round competitive pricing, other retailers are doing their best to offer their own headphone savings.

Of course, there is more to a good headphones deal than a hefty saving – the headphones themselves must be brilliant too, otherwise all you are getting are discounted duds rather than full-priced ones.

Below, our in-house team of expert reviewers has handpicked the best headphone deals on the best pairs we have reviewed; models that we deem good value at their original price, and even greater value in the face of a discount. Here, we only highlight discounted pairs we've tried, tested and can honestly recommend, including current What Hi-Fi? Award winners, AirPods and popular pairs from Sony, Bose, Sennheiser, Beyerdynamic and many more. Indeed, many of them are class-leading models and feature in our various headphones buying guides.

In the US? Jump straight to the best US headphone deals section of this article.

Headphones expert
About Us
Headphones expert
Becky Roberts

As the managing editor of What Hi-Fi?, with over a decade of headphone reviewing experience, I've tested hundreds of pairs and lived with many of the best you can buy, so I know a good deal on a good pair when I see one! Trust me, nothing listed below would be a poor purchase.

UK headphone deals – earbuds

Sony WF-C510was £55now£41 at Amazon (save £14)What Hi-Fi? Award winner

Sony WF-C510 was £55 now £41 at Amazon (save £14)
The best wireless budget earbuds out there, the WF-C510 feature 22 hours of battery life, IPX4 splash resistance, Bluetooth 5.3 and an Ambient Aware mode. They set the benchmark for sound quality at this price too. A great choice if you can stretch beyond the Earfun Air (below) but don't need the noise-cancelling functionality of the pricier model-up Sony WF-C710N.
What Hi-Fi? Award winner

Sony WF-C700Nwas £100 now £59 at Amazon (save £32)What Hi-Fi? Awards winner

Sony WF-C700N was £100 now £59 at Amazon (save £32)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sport-friendly earbuds are well worth even their non-discounted price. The WF-C700N offer 7.5 hours of battery life per charge, multipoint Bluetooth and IPX4 water resistance, plus noise-cancelling. Now succeeded by the brand-new £100 WF-C710N. What Hi-Fi? Awards winner

Earfun Air was £60 now £35 at Amazon (save £25)Five stars

Earfun Air was £60 now £35 at Amazon (save £25)
The cheapest true wireless earbuds we can heartily recommend, these five-star Earfuns do the basics right. We've seen these drop to £22 before, but this is still a great opportunity to pick up the most affordable, yet decent, budget buds around. Five stars

Apple AirPods Pro 2 was £229 now £189 at Amazon (save £30)Five stars
BEST AIRPODS

Apple AirPods Pro 2 was £229 now £189 at Amazon (save £30)
Apple’s flagship AirPods Pro 2 ANC earbuds are five-star favourites and a must-have for iOS die-hards. They boast impressive ANC, a hugely enjoyable sound, along with plenty of new features such as adaptive audio and conversation mode. This minor saving is on the model with the USB-C case, just in case you thought you were getting an older Lightning case instead. Five stars

Sony WF-1000XM5 was £259now £199 at Sevenoaks at (save £60)What Hi-Fi? Awards winner
#1 PREMIUM EARBUDS

Sony WF-1000XM5 was £259 now £199 at Sevenoaks at (save £60)
The exemplary Sony WF-1000XM5 wireless earbuds sound more detailed, refined and accomplished than ever. They also pack in some of the most extensive features available for the price. Not many rival wireless buds can touch them, and while this modest discount has been bettered by some margin, it's still a decent price for these class leaders. This price is for the pink colourway.
What Hi-Fi? Awards winner

Price check: £199 @ Amazon

Sony  LinkBuds Fit
Sony LinkBuds Fit: was £179 now £149 at Currys Mobile

We've only just reviewed the Sony LinkBuds Fit, so imagine our surprise when we saw that the sales had already treated the sporty, comfortable and robust-sounding buds to a substantial discount of nearly 20 per cent. Deals on new gear can be hard to come by, meaning it's well worth taking this discount seriously, especially if you're a dedicated runner or aspiring athlete.

Bose QuietComfort Earbuds (2024) was £180 now £129 at John Lewis (save £49)Five stars

Bose QuietComfort Earbuds (2024) was £180 now £129 at John Lewis (save £49)
Of all the headphones on this page, these stellar earbuds are some of the freshest you'll find. Despite the fact that we only reviewed the Bose QuietComfort Earbuds (2024) in late October, they're already discounted. Remarkable value for a five-star pair if you can't afford the flagship Bose Ultra or Sony XM5 pairs above. Five stars

Price check: £129 @ Amazon

JBL Live Pro 2 was £129 now £89 at Amazon (save £30)Five stars

JBL Live Pro 2 was £129 now £89 at Amazon (save £30)
A significant step up from the flock of sub-£100 cheap wireless earbuds, allowing you to access better sound quality without having to make the jump to more premium options from the likes of Bose, Sony and Sennheiser. They’re an entertaining listen, easy to use and manage to pack in a lot of useful features, including noise-cancelling. Five stars

Technics EAH-AZ40M2 was £129 now £85.44 at Amazon (save £45)
35% OFF TECHNICS

Technics EAH-AZ40M2 was £129 now £85.44 at Amazon (save £45)
No noise cancellation, but you can still expect a detailed, robust sound, as well as solid comfort levels, on-bud controls and a clean, crisp sonic profile from the Technics EAH-AZ40M2. Excellent value if you don't need ANC and you're working with a tight budget. If you do want ANC, the four-star next-model-up Technics EAH-AZ60M2 are £129 at Amazon

Shure Aonic 3 was £209 now£160 at Scan (save £49)What Hi-Fi? Awards winner
#NO.1 WIRED

Shure Aonic 3 was £209 now £160 at Scan (save £49)
Shure has plenty of experience with wired in-ear headphones, and it shines through in the Shure Aonic 3. They're comfy and lightweight for starters, and absolutely nail sound quality. You won't find better – especially at this discounted price.
What Hi-Fi? Awards winner

UK headphone deals – over-ears

Bowers & Wilkins Px7 S2ewas £379now £224 at Sevenoaks (save £155)

Bowers & Wilkins Px7 S2e was £379 now £224 at Sevenoaks (save £155)
The Bowers & Wilkins PX7 S2e wireless noise-cancelling headphones boast one of the best designs on the market. But as well as being stylish, they're also backed up with insightful, clean and focused sound. A complete package inside and out that led us to award these cans a five-star review. Available in Anthracite Black, Cloud Grey, Forest Green and Ruby Red at just £224.

Dali IO-8 was £599now £499 (save £100) at Peter Tyson
Five stars

Dali IO-8 was £599 now £499 (save £100) at Peter Tyson
Combining a great build, premium feel and excellent sound, the brand-new Dali IO-8 set the performance benchmark at this lofty price. £100 is the first major drop we've seen, but stocks are running low at some retailers, so we don't know how long this deal will be around for.

Deal also available at Amazon

Sony WH-1000XM4
Sony WH-1000XM4: was £350 now £178 at Amazon

The Sony WH-1000XM4 are well worth snapping up if you want solid premium all-rounders but cannot afford the extra £100+ for newer models, the Sony XM5 and Bose QC Headphones. The lowest deal price is on the black finish, but the other colourways are only a few quid extra if you're precious about getting your favourite hue. It's a tough call between these and the Sennheiser Momentum 4 (below). Five stars

Bose QuietComfort Ultra Headphoneswere £450now £349 at Currys (save £101)Five stars

Bose QuietComfort Ultra Headphones were £450 now £349 at Currys (save £101)
Bose's flagship QuietComfort Ultra Headphones earned five stars during testing, and it's easy to see why. The heavyweight cans offer exceptional noise-cancelling alongside a rich, involving sound and a very healthy feature set with spatial audio support. Five stars

Price check: £349 @ Amazon

Bowers & Wilkins Px8 was £599 £416 at Amazon (save £184)Five stars

Bowers & Wilkins Px8 was £599 now £416 at Amazon (save £184)
The Bowers & Wilkins Px8 over-ears are a superb example of flagship cans – luxurious to behold and sublime to listen to, representing one of the best models in the premium wireless noise-cancelling market. It's not often you see such a fine pair of over-ear headphones reduced by a healthy figure. Five stars

Apple AirPods Max was £499 now £454 at AO(save £44)Five stars

Apple AirPods Max was £499 now £454 at AO(save £44)
The hype for the Apple AirPods Max is justified, and this discount makes them a (slightly) more feasible proposition. Apple's wireless noise-cancelling over-ears are wonderful to use, boast spatial audio support and stake their claim as some of the very best-sounding wireless headphones we have heard. This discount is on the newer, updated USB-C version, with the Lightning connection originals now out of stock. Five stars

Price check: £494 @ Amazon

Sony WH-1000XM5was £379 now £238 at Amazon (save £141)What Hi-Fi? Awards winner
NEW PRICE DROP

Sony WH-1000XM5 was £379 now £238 at Amazon (save £141)
The latest and greatest Sony over-ear wireless noise-cancelling headphones are best in class in their premium field, and this saving over their original RRP makes the Sony WH-1000XM5 even better performance-per-pound value. A great buy, although be noted that we have seen them drop slightly more during sales events before – and their WH-1000XM6 successors are probably near launch.
What Hi-Fi? Awards winner

Sony WH-CH720N was £99 now £69 at Amazon (save £30)What Hi-Fi? Awards winner

Sony WH-CH720N was £99 now £69 at Amazon (save £30)
For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done. What Hi-Fi? Awards winner

RØDE NTH-100 was £150 now £107 at Amazon (save £43)What Hi-Fi? Awards winner

RØDE NTH-100 was £150 now £107 at Amazon (save £43)
Be as critical or as casual in your listening as you like, the Røde NTH-100 will put you fully in the picture with their highly revealing sound. If you want budget closed-back over-ears, these are outstanding value even at their original price, but with this drop, they're a steal. What Hi-Fi? Awards winner

Sennheiser Momentum 4 Wireless was £310now £204 at Amazon (Save £106)Five stars

Sennheiser Momentum 4 Wireless was £310 now £204 at Amazon (Save £106)
The Sennheiser Momentum 4 headphones earned a five-star review for their great sound and comprehensive feature set. Not to mention 60 hours of battery life! Now, you can get your hands on them for significantly less than their launch price, although we have seen these drop to £179 during Black Friday and Prime Day.
Five stars

Sony WH-CH520 was £60 now £35.60 at Amazon (save £25)Five stars
BEST CHEAP OVER-EARS

Sony WH-CH520 was £60 now £35.60 at Amazon (save £25)
One of the very best budget over-ear wireless headphones on the market, the Sony WH-CH520 offer an audio performance easily in excess of their original asking price, let alone this discounted one. But if you want noise cancellation, Sony's model-up £70 WH-CH720N are your best bets. Five stars

Grado SR80x was £130 now £102 at Amazon (save £28)Five stars

Grado SR80x was £130 now £102 at Amazon (save £28)
If you can't afford the Grados above but are set on an open-back design, the more affordable SR80x siblings are excellent value for money – and also current Award winners. Five stars

Austrian Audio Hi-X15 was £90 now £89 at Amazon (save £10)What Hi-Fi? Award winnersRead our Austrian Audio Hi-X15 review
BEST CHEAP WIRED PAIR

Austrian Audio Hi-X15 was £90 now £89 at Amazon (save £10)
Not a huge discount by any means, but these wired headphones were already the best value at their level. An exceptional pair of over-ear headphones that deliver premium sound quality in an affordable package. What Hi-Fi? Award winners
Read our
Austrian Audio Hi-X15 review

Austrian Audio Hi-X65
Lowest ever price
Austrian Audio Hi-X65: was £320 now £259 at amazon.co.uk

Despite being released four years ago, these wired headphones are as sonically capable, comfortable to wear, and built to last as they always have been. A £60 saving makes the package even sweeter and keeps it at the lowest price we've ever seen it. A very attractive option if you're looking to up your listening experience. Five stars

Beyerdynamic DT 900 Pro X was £249 now £199 at Amazon (save £50)Five stars

Beyerdynamic DT 900 Pro X was £249 now £199 at Amazon (save £50)
If you’re looking for a quality pair of closed-back headphones at this price, put the Beyerdynamic DT 900 Pro X at the top of your shopping list. Once you have a listen you’ll be glad you did. Detailed, comfortable, classy – they tick all the boxes. Five stars

Beyerdynamic T1 3rd Generation was £999 now £699 at Amazon (save £300)Five stars

Beyerdynamic T1 3rd Generation was £999 now £699 at Amazon (save £300)
The latest Beyerdynamic T1 open-back over-ears are a step up in performance and compatibility from their predecessors and are among the best wired headphones at this price. Grab them at this very generous discount while you can. Five stars

US headphones deals – earbuds

Sony WF-1000XM5 was $300now $198 at Amazon (save $102)What Hi-Fi? Awards winner
#1 PREMIUM EARBUDS

Sony WF-1000XM5 was $300 now $198 at Amazon (save $102)
The superb Sony WF-1000XM5 are still the best wireless earbuds in this space, packing in some of the most extensive features available at the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome for bargain hunters.
What Hi-Fi? Awards winner

Earfun Air was $65 now $36 at Amazon (save $29)Five stars
prime exclusive

Earfun Air was $65 now $36 at Amazon (save $29)
The cheapest true wireless earbuds we can heartily recommend, these five-star Earfuns do the basics right – and are now down to just $36 if you tick the coupon box. A decent buy if you're looking for budget buds at this affordable price, though we have seen them drop to $30 before. Five stars

Sennheiser Momentum True Wireless 4 was $279 now $220 at Amazon (save $60)Five stars

Sennheiser Momentum True Wireless 4 was $279 now $220 at Amazon (save $60)
Eight years into the true wireless game, Sennheiser remains as competitive as ever in the premium space. These noise-cancelling Momentum 4 True Wireless offer a rich feature set and performance, and now a much kinder price tag since launch. Five stars

AirPods 4 with ANC was $179now $169 at Amazon (save $20)Four stars

AirPods 4 with ANC was $179 now $169 at Amazon (save $20)
Any discount on such a new pair of AirPods is welcome. The AirPods 4 with ANC cram in so many flagship features with effective sound-blocking and improved sound at this mid-range price – though we would argue that the higher-performing AirPods Pro 2 for $199 (below) are better buys for not much more money.
Four stars

AirPods Pro 2 was $249now $199 at Amazon (save $50)Five stars

AirPods Pro 2 was $249 now $199 at Amazon (save $50)
Apple’s current flagship ANC buds are our five-star favourites. With impressive ANC, a hugely enjoyable sound that’s powerful, dynamic and subtle, along with personalised spatial audio and new Apple-centric features, the AirPods Pro (2nd gen) are great value today. Hugely tempting! Five stars

Bose QuietComfort Ultra Earbuds was $300 now $219 at Amazon (save $81)Five stars
LIMITED-TIME OFFER

Bose QuietComfort Ultra Earbuds was $300 now $219 at Amazon (save $81)
The kings of noise-cancelling have done it again with the Bose QuietComfort Ultra Earbuds. We are not yet completely sold on the Immersive Audio modes, but with class-leading ANC and all-round sonic improvements, these highly competitive buds are worth their asking price, especially with a discount. Five stars

Technics EAH-AZ60M2 was $228 now $125 at Amazon (save $103)Four stars

Technics EAH-AZ60M2 was $228 now $125 at Amazon (save $103)
Expect a detailed, robust sound, as well as solid comfort levels, decent active noise cancellation good on-bud controls. The spirited, likeable Technics EAH-AZ60M2 offer a solid alternative to some of the market-leading earbuds. Four stars

Beats Studio Buds+was $170now $130 at Amazon (save $40)Four stars

Beats Studio Buds+ was $170 now $130 at Amazon (save $40)
We called the Beats Studio Buds "a neat true wireless solution that represents one of the best affordable alternatives to Apple’s AirPods we’ve seen so far". And these '+' versions supposedly improve on them. So, what are you waiting for, Beats fans? Four stars

Beats Fit Pro was $200 now $169 at Amazon (save $31)Four stars

Beats Fit Pro was $200 now $169 at Amazon (save $31)
If you’re looking for an AirPods alternative for exercise, these comfortable, feature-packed, fun-sounding and sport-friendly Beats Fit Pro are easy to recommend. The innovative new wingtip design promises a more secure fit for active lifestyles, while the presence of a Beats app for Android allows non-Apple users to get more involved in the earbuds' features. Four stars

Shure Aonic 3 was $249 now $199 at Amazon (save $50)What Hi-Fi? Award winners
NO.1 WIRED

Shure Aonic 3 was $249 now $199 at Amazon (save $50)
Shure has plenty of experience with wired in-ear headphones, and it shines through in the Aonic 3. They're comfy and lightweight for starters, and absolutely nail sound quality. You won't find better buds at this level – especially at this discounted price.
What Hi-Fi? Award winners

US headphone deals – over-ears

Sony WH-CH520 was $80 now $50 at Amazon (save $30)Five stars
BLUETOOTH BARGAINS

Sony WH-CH520 was $80 now $50 at Amazon (save $30)
One of the very best budget over-ear wireless headphones on the market, the Sony WH-CH520 offer an audio performance easily in excess of their original asking price, let alone this discounted one. Want noise-cancelling? Sony's model-up $98 WH-CH720N (below) is our recommendation. Five stars

Sony WH-CH720N was $150 now $98 at Amazon (save $52)What Hi-Fi? Awards winner

Sony WH-CH720N was $150 now $98 at Amazon (save $52)
For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done.
What Hi-Fi? Awards winner

Sony WH-1000XM5was $400 now $297 at Amazon (save $103)What Hi-Fi? Awards winner
#1 PREMIUM OVER-EARS

Sony WH-1000XM5 was $400 now $297 at Amazon (save $103)
The latest and greatest Sony WH-1000XM5 over-ear wireless noise-cancelling headphones are best in class in their premium field, and this fantastic saving makes them even better performance-per-buck value.
What Hi-Fi? Awards winner

Sennheiser Momentum 4 Wireless was $380now $267 at Amazon (Save $113)Five stars

Sennheiser Momentum 4 Wireless was $380 now $267 at Amazon (Save $113)
The Sennheiser Momentum 4 headphones earned a five-star review for their great sound and comprehensive feature set. Not to mention 60 hours of battery life! Now, you can get your hands on them for significantly less than their launch price. Solid alternatives to the Sony XM5 above. Five stars

Bowers & Wilkins Px8 was $599now $537 at Amazon (save $63)Five stars

Bowers & Wilkins Px8 was $599 now $537 at Amazon (save $63)
The Bowers & Wilkins Px8 over-ears are a superb example of flagship cans – luxurious to behold and sublime to listen to, representing one of the best models in the premium wireless noise-cancelling market. Five stars

Apple AirPods Max was $549now $479 at Amazon (save $80)Five stars
Lowest ever price

Apple AirPods Max was $549 now $479 at Amazon (save $80)
Apple’s very first over-ear models are a five-star hit: superb-sounding, noise-cancelling wireless cans with a stylish and luxurious design. Worth it if you're after a premium pair. Both the older Lightning connection model and newer USB-C model are available. Five stars

Beyerdynamic Amiron was $449now $429 at Walmart (save $20)Five stars

Beyerdynamic Amiron was $449 now $429 at Walmart (save $20)
When it comes to the five-star Beyerdynamic Amiron headphones, comfort is king. The earcups and headband are made of Alcantara microfibres and micro velour, which is as luxurious as it sounds. But they're not just comfortable; they sound fantastic too. Five stars

Headphone deals FAQ

Bose or Sony – which headphone brand has the best deals?

Between them, Bose and Sony take up a lot of our recommendations in both the wireless earbuds and wireless headphones catgeory. And because of their success and consequent popularity, it's no surprise that they both feature heavily in year-round headphones deals at Amazon and other technology retailers such as Best Buy and John Lewis.

So it's a tough call and really depends on the models and their discounts. Generally, though, Sony pairs are the go-tos at the more affordable price points as Bose doesn't compete there. And even in the mid-market and premium sectors, they typically undercut Bose alternatives come sales time.

That said, Bose tends to deliver slightly better active noise cancelling technology, so if that is your biggest priority and there isn't much in price between two pairs, you may be best siding with Bose.

If you are struggling to pick between two rival discounted models – say, the Sony WH-1000XM5 and Bose QC Ultra headphones – our general Sony vs Bose headphones or model-specific comparison articles should help:

When is the best time to buy headphones?

You'll always be able to find a good headphone deal no matter the time of year, but you'll typically see the biggest savings and best-ever prices during sales events such as Black Friday and Cyber Monday (November), with Amazon Prime Days (in July and October) and Boxing Day (December) also seeing prices slashed more so than the rest of the year.

MORE:

These are the best wireless headphones and best wireless earbuds you can buy

Our pick of the best hi-fi and audio deals and best speaker deals

How to choose the right pair of headphones

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

With contributions from

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.