Best early Black Friday OLED TV deals: top savings on Sony, Samsung, LG sets we’ve reviewed and recommend

Black Friday traditionally happens in the final week of November, but this year the starting gun sounded early and pretty much every retailer under the sun is already pushing atypically early, and hefty discounts on OLED TVs – including specialist retailers outside of Amazon.

And while that’s great for avid home cinema hardware bargain hunters, the sheer volume of deals is a two edged sword.

While there are plenty of decent discounts doing the rounds, there are an equal, if not great, number of poor offers masquerading as solid deals.

Key issues can include the deals being on older models that are now outperformed by newer rivals, making them a poor option, even with a discount. A number of the TVs we’ve seen on sale have also been cheaper at an earlier point this year, making the discount less impressive than the retailers would have you believe.

Here to help you get the best price possible for one of the best OLED TVs we’ve tried, tested and recommend our team of experts are on hand updating this guide with the top deals they’ve spotted.

Every deal we recommend is on a set we’ve tested and know delivers the goods in the real world. We've also checked the TV’s price history to make sure it wasn’t significantly cheaper at an earlier point this year – so you can trust our advice.

42-inch OLED TV deals

LG OLED42C4 was $1499 now $896.99 at Crutchfield (save $603)

LG OLED42C4 was $1499 now $896.99 at Crutchfield (save $603)

The LG C4 is one of the only new 42-inch new OLED TVs to arrive this year, especially with stocks of the older C3 now drying up. Thankfully we've already seen some healthy discounts on it, which is great news for those short on space as it shares the same core-DNA as its five-star 48-inch sibling, making it a particularly great option for gamers.

48-inch OLED TV deals

LG OLED48C4 $1499 now $996 at Amazon (save $504)Read the full LG C4 (48-inch) review

LG OLED48C4 $1499 now $996 at Amazon (save $504)
We haven't had the 48-inch C4 in for testing yet, but based on our experience with the larger 65-inch model, we're happy to recommend it, and many times over at this price! It's a quite frankly ridiculous discount for a current-gen TV, and particularly one that is this good.
Read the full LG C4 (48-inch) review

Sony XR-48A90K was $1500, now $1398 at Amazon (save $102)

Sony XR-48A90K was $1500, now $1398 at Amazon (save $102)
If the LG C3 doesn't catch your eye, the 48-inch A90K is the next best option, especially at this price. For your money you get a good all round performer. The only downside is that its gaming specifications aren't quite as good as its newer LG rival.

Read our Sony XR-48A90K review

55-inch OLED TV deals

Sony XR-55A80L was $1900, now $1199 at Best Buy (save $500)

Sony XR-55A80L was $1900, now $1199 at Best Buy (save $500)
The A80L is one of the best TVs currently available and current Product of the Year winner at the What Hi-Fi? Awards. Why? Because it offers a wonderfully accurate picture, solid, by TV standards, audio and excellent, easy to use interface. At this price it's also an absolute steal.

Read our Sony A80L review

LG OLED55G3 was $2500, now $1896 at Amazon (save $604)

LG OLED55G3 was $2500, now $1896 at Amazon (save $604)
If the A95K doesn't float your boat we'd apply the same logic recommending this LG G3 deal. The G3 was the first set we tested featuring LG Display's Award winning MLA technology. The tech radically boosts the G3's max brightness compared to base OLEDS. During our tests this led to a much more immersive viewing experience. At this price it is also great value.

Read our LG G3 review

65-inch OLED TV deals

LG OLED65C4 $2700 now $1392 at Amazon (save $1308)Read the full LG C4 review

LG OLED65C4 $2700 now $1392 at Amazon (save $1308)
Though its specifications make it look like a modest upgrade on the older C3, when we reviewed it we found the C4 is one of the best OLEDs you'll find at its price. Take this discount into consideration though, and it's even better value, making it a great option for any buyer looking for a great all rounder.
Read the full LG C4 review

Samsung QN65S95D was $3099, now $1897.99 at Walmart (save $1201)

Samsung QN65S95D was $3099, now $1897.99 at Walmart (save $1201)
The Samsung S95D is the company's best flagship OLED to date and a great example of what Quantum Dots can bring to the top end of the TV market. Offering brilliantly bright, and immersive picture quality, this set is well worth considering.

Read our Samsung S95D review

77-inch OLED TV deals

Sony XR-77A80L was $3300, now $2498 at Crutchfield (save $802)

Sony XR-77A80L was $3300, now $2498 at Crutchfield (save $802)
Good 77-inch TVs are always expensive, but if you fancy grabbing our current Product of the Year winner this Sony A80L deal is the best we've spotted. For your money you'll get a giant OLED that will please even the fussiest of cinema buffs for years to come.

Read our Sony A80L review

MORE:

Our pick of the best OLED TVs available right now

And our list of the best 4K TVs you can buy

Plus our picks for the best cheap TVs

Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.