Best early Black Friday OLED TV deals: top savings on Sony, Samsung, LG sets we’ve reviewed and recommend

The Sony A80L and LG C4 TVs photographed next to one another with the same image of a golfer being sprayed with champagne on both
(Image credit: What Hi-Fi? / Netflix, Full Swing)

Black Friday traditionally happens in the final week of November, but this year the starting gun sounded early and pretty much every retailer under the sun is already pushing atypically early, and hefty discounts on OLED TVs – including specialist retailers outside of Amazon.

And while that’s great for avid home cinema hardware bargain hunters, the sheer volume of deals is a two edged sword.

While there are plenty of decent discounts doing the rounds, there are an equal, if not great, number of poor offers masquerading as solid deals.

Key issues can include the deals being on older models that are now outperformed by newer rivals, making them a poor option, even with a discount. A number of the TVs we’ve seen on sale have also been cheaper at an earlier point this year, making the discount less impressive than the retailers would have you believe.

Here to help you get the best price possible for one of the best OLED TVs we’ve tried, tested and recommend our team of experts are on hand updating this guide with the top deals they’ve spotted.

Every deal we recommend is on a set we’ve tested and know delivers the goods in the real world. We've also checked the TV’s price history to make sure it wasn’t significantly cheaper at an earlier point this year – so you can trust our advice.

42-inch OLED TV deals

LG OLED42C4 OLED TV £1399 £930 at Argos (save £469)

LG OLED42C4 OLED TV £1399 £930 at Argos (save £469)
The 42-inch C4 is one of the best deals doing the rounds for anyone on the hunt for a small OLED. The dinky unit shares the core DNA as the larger 48-inch model we gave five-stars to earlier this year and at this price is excellent value.

Philips 42OLED808 TV £1399 £699 at Richer Sounds (save £700)

Philips 42OLED808 TV £1399 £699 at Richer Sounds (save £700)
The Philips OLED808 was already a great value TV when it launched and with this discount its an absolute bargain. For your money you get a competent OLED TV complete with Philips trademark Hue bias lighting. Whether its for sports or movies, this makes it a great option for any OLED fan who's short on space.

Read our full Philips OLED808 review

48-inch OLED TV deals

LG OLED48C4 £1499 now £999 at Appliances Direct (save £499)Read the full LG C4 (65-inch) review

LG OLED48C4 £1499 now £999 at Appliances Direct (save £499)
We haven't had the 48-inch C4 in for testing yet, but based on our experience with the larger 65-inch model, we're happy to recommend it, and many times over at this price! It's a quite frankly ridiculous discount for a current-gen TV, and particularly one that is this good.
Read the full LG C4 (65-inch) review

55-inch OLED TV deals

LG OLED55C4 £1375now £1195 at Amazon (save £180)Read the full LG C4 (65-inch) review

LG OLED55C4 £1375 now £1195 at Amazon (save £180)
The 65-inch version of the C4 was on the receiving end of a five-star review just a few months ago, and we've no doubt that the 55-inch model should be the same, only smaller. We loved the improvements to brightness and sharpness this year, not to mention the better sound – plus its gaming specs remain top notch. It's incredible that this TV is under £1000 already.
Read the full LG C4 (65-inch) review

LG OLED55G4 OLED TV £2399 now £1699 at Currys (save £700)

LG OLED55G4 OLED TV £2399 now £1699 at Currys (save £700)
While stocks are now drying up fast, the G2 is a great OLED that still delivers a wonderfully bright and punchy picture. Its slim design means it also still looks particularly brilliant when wall-mounted, which is a good thing as there's no stand in the box.

Read our full LG G4 review

Sony Bravia 8 was £2199 now £1499 at Amazon (save £700)

Sony Bravia 8 was £2199 now £1499 at Amazon (save £700)

Sony's only new OLED TV, the Bravia 8, is already enjoying some hefty discounts. If you want a fantastic, accurate, but immersive TV ideal for serious movie watching, the Bravia 8 is well worth considering.

Read our full Sony Bravia 8 review

Samsung QE55S95D QD-OLED TV £2499 £1579 at Sevenoaks (save £920)

Samsung QE55S95D QD-OLED TV £2499 £1579 at Sevenoaks (save £920)
Samsung's second-generation QD-OLED TV is technically one of the most impressive TVs we've seen all year. Highlights pop with vibrancy while details are pin-sharp, and it's an excellent gaming companion thanks to its four HDMI 2.1 sockets. We wish it was a bit more subtle, but it's an impressive set nonetheless.

Read our full Samsung S95D review

65-inch OLED TV deals

LG OLED65C4 2024 OLED TV was £2699now £1649 for at Peter Tyson (save £1050)Read the full LG C4 review

LG OLED65C4 2024 OLED TV was £2699 now £1649 for at Peter Tyson (save £1050)
Though its specifications make it look like a modest upgrade on the older C3, when we reviewed it we found the C4 is one of the best OLEDs you'll find at its price. But at this price, it's even better value and a great option for any buyer looking for a great all rounder.
Read the full
LG C4 review

Samsung QE65S95D 2024 QD-OLED TV £3599 £2050 at Amazon (save £1549)Read the full Samsung S95D review

Samsung QE65S95D 2024 QD-OLED TV £3599 £2050 at Amazon (save £1549)
The S95D is Samsung's latest flagship QD-OLED. During testing it proved to be one of the best Samsung TVs in recent memory offering improvements on its predecessor, the S95C, in pretty much every way. Though it's not the cheapest option on this list, if you want the latest model possible this is the one to get.
Read the full
Samsung S95D review

77-inch OLED TV deals

LG OLED77G2 2022 OLED TV £4499 £1999 at Richer Sounds (save £2300)Read our full LG G2 review

LG OLED77G2 2022 OLED TV £4499 £1999 at Richer Sounds (save £2300)
77-inch TVs never come cheap, but if you want one that's cracking value and don't mind getting an older model, then this LG G2 deal is one to consider. Though you don't get the brightness boosting MLA tech seen on newer G-series, the TV remains a top performer offering great gaming features, reliable picture quality and an easy to use interface. Use code LG10PERCENT to get this price.
Read our full LG G2 review

LG OLED77G4 OLED TV £4499 now £3499 at Currys (save £1000)

LG OLED77G4 OLED TV £4499 now £3499 at Currys (save £1000)
The LG G4 is the Korean firm's latest flagship OLED. If you want a no compromise home cinema experience, complete with all the hardware you need to run a PS5 or Xbox Series X at full speed a fantastic option, especially at its current price..

83-INCH OLED TV DEALS

LG OLED83C3 OLED TV £4799 £3999 at Currys (save £800)Read the full LG C3 review

LG OLED83C3 OLED TV £4799 £3999 at Currys (save £800)
83-inch TVs don't usually come cheap, especially if you want an OLED panel. Which is why this LG OLED83C3 deal is such steal. If you really want the biggest OLED possible, this is pretty much the only option we've spotted and well worth a look while stocks last.
Read the full LG C3 review

When's the best time to buy an OLED TV?

TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events, and big sporting events.

Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we're talking about so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.

If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday and Cyber Monday. While Amazon Prime Day moves around a bit (and has already taken place this year), Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday should take place on Friday 24th November, and Cyber Monday on Monday 27th November. While these sales events don't necessarily guarantee the very lowest prices you'll see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.

While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics, and of course football tournaments such as the World Cup, Euros, and the FA Cup Final.

MORE:

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Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.