Boxing Day audio & AV sales in Australia 2024: best deals on TVs, hi-fi, headphones and more

Boxing Day sales in Australia 2023
(Image credit: Future)

The Boxing Day sales are officially in full swing, with many retailers in Australia getting in on the seasonal deals action to bless shoppers with one last opportunity to scoop up some bargains before we welcome in 2025.

Boxing Day deals are generally pretty well prescribed to, with retailers across the country holding end-of-year discount events both in-store and online during the holiday period. So if you are looking to spend your Christmas money on something new in the electronics department – whether that's an OLED TV, Dolby Atmos soundbar or a pair of true wireless earbuds – today (and the next week or so) is a great time to look out for discounts. Some will no doubt match or even surpass those offered during Black Friday.

As ever, the What Hi-Fi? team are scouring electronics retailers such as Amazon, The Good Guys, Kogan, JB Hi-Fi and The Audio Tailor for deals on TVs, headphones, soundbars, hi-fi kit and anything else that falls under the audio-visual umbrella – and only the very best of them feature below. We are prioritising products we have reviewed and can recommend, so expect to see knockdown prices on plenty of five-star and What Hi-Fi? Award-winning products below.

Be sure to bookmark this page to check back for regular updates...

Boxing Day sales – retailer quick links

The best Boxing Day TV & AV deals

Sony Bravia 8 (65-inch)
AWARD WINNER
Sony Bravia 8 (65-inch): was AU$4,495 now AU$3,319 at Appliances Online

Save AU$1,176
We awarded the Sony Bravia 8What Hi-Fi? Award in 2024 for its awesome picture quality, superb motion handling and capable audio performance. The 55-inch model has dropped significantly in price, so if you're after a major saving on stellar OLED pedigree at a lower price, this deal should be right up your street.

LG C4 OLED (65-inch)
LG C4 OLED (65-inch): was AU$4,299 now AU$2,595 at Appliance Central

Save AU$1,704
The new C4 is a surprisingly big upgrade on the C3, proving brighter, sharper and with much better sound. This is the mid-range OLED TV to beat at various sizes, and at this price, the 65-incher is totally irresistible if you can't afford the Sony Bravia 8 above.

LG  C4 OLED (42-inch)
AWARD WINNER
LG C4 OLED (42-inch): was AU$2,199 now AU$1,420 at Appliance Central

Save AU$779
The 42-inch LG C4 is the best small OLED TV currently available. Featuring flawless specifications and offering solid picture quality, it's a fantastic option for everyone from gamers to sports and movie fans. A steal at this price, too.

Sony Bravia 9 (75-inch)
Sony Bravia 9 (75-inch): was AU$6,995 now AU$5,246 at Appliances Online

Save AU$1,749
The Bravia 9 is Sony’s flagship TV for 2024 and at this price is a fantastic option for movie fans looking for a 'wow' big-screen TV. Highlights include wonderfully high peak brightness levels and Sony’s best-in-class motion handling. "It's absolutely stunning," said our Sony Bravia 9 review, although the Bravia 8 (above) is arguably the better-value buy considering how much performance it offers at its lower price.

Sony X90L Bravia XR 4K LED TV (85-inch)
Sony X90L Bravia XR 4K LED TV (85-inch): was AU$5,299 now AU$3,394 at Amazon

Save AU$1,905
Sony had a particularly good year in 2023 when it came to TVs, and that sentiment isn't only for its flagship OLED models. This LCD TV offers a brilliant picture and even a few flagship features at a tempting price, which is why we had no other choice but to award the TV the full five stars in our Sony XR-55X90L review.

Hisense U7N (65-inch)
Hisense U7N (65-inch): was AU$2,295 now AU$1,244 at Appliance Central

Save AU$1,051
The Hisense U8N (65U8N) is a four-star performer that impressed our TV test team with its fantastic upscaling, balanced picture and decent gaming specs. Just be careful you set it up right if you're going to get the best from your supersized screen.

LG G4 OLED (65-inch)
LG G4 OLED (65-inch): was AU$5,295 now AU$3,448 at JB Hi-Fi

Save AU$1,847
The fact that the only real niggle we could find with the premium LG G4 was its audio performance should tell you everything you need to know. A step up over the C4 above, this is one of the best OLED TVs to be released this year. We've seen it available around AU$100 cheaper before, but this is still a great price on a great TV.

Bose Smart Ultra soundbar
Bose Smart Ultra soundbar: was AU$1,499 now AU$998 at Amazon

Save AU$501
Priced as it is, Bose's flagship Smart Ultra Soundbar puts itself up against some serious competition. It must be praised for its excellent build quality and immersive capabilities, and its price drop helps its case, although we prefer the more rounded performance of the Sonos Arc (below).

Sonos Arc
Sonos Arc: was AU$1,499 now AU$988 at The Good Guys

Save AU$511
One of the best single-unit Dolby Atmos soundbars out there. The Award-winning Sonos Arc soundbar has impressed for years, and thanks to the launch of its successor, the Arc Ultra, there are now some great deals to be had while stocks last. 

Sony HT-G700
Sony HT-G700: was AU$900 now AU$594 at Amazon

Save AU$306
The Sony HT-G700 is big on sound and on value – especially at this knockdown price. For cinematic scale and weight, there are few better Dolby Atmos soundbars at this level, especially as it comes with an external subwoofer.

Samsung HW-Q990D
Samsung HW-Q990D: was AU$2,099 now AU$1,220 at Appliance Central

Save AU$879
Sure, you could buy a solo soundbar, but if you want a true home cinema experience you should look at buying a soundbar system that combines a 'bar with wireless surrounds and a subwoofer. The very best example of this increasingly popular product type is the Samsung HW-Q990D, which won a 2024 What Hi-Fi? Award at its full price of AU$2099 but is now available for significantly less.

Samsung The Freestyle
Samsung The Freestyle: was AU$1,299 now AU$942 at Appliance Central

Save AU$357
Samsung's portable (dare we say, cute?) projector is capable of shining an HD image up to 100 inches in size onto a wall and has a built-in speaker too. Treat it with the same level of imagination Samsung has put into its design, and The Freestyle can be a surprisingly joyous device to live with and own.

The best Boxing Day headphone deals

Sony WH-CH520
Sony WH-CH520 : was AU$100 now AU$64 at Amazon

Save AU$36
Sony's most affordable wireless headphones, the WH-CH520 sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair.

Sennheiser Momentum True Wireless 4 earbuds
Sennheiser Momentum True Wireless 4 earbuds: was AU$499 now AU$319 at Amazon

Save AU$180
Boxing Day delivers the goods with this spectacular deal on the most underrated wireless earbuds in town. The Momentum True Wireless 4 offer such sonic refinement and comfort that they're serious contenders at this level, acting as great alternatives to the top-class Sony XM5 and the Bose QuietComfort Ultra Earbuds thanks to their great performance and low price.

Earfun Air
Earfun Air: was AU$60 now AU$39 at Amazon

Save AU$21
The EarFun Air buds earned a What Hi-Fi? Award in 2020 and for good reason. These earbuds sound great for their cheap price, have tons of features and are well-built. With this Amazon deal, they're exceptional value if you're looking for an affordable pair of wireless earbuds. No noise-cancelling, though.

Apple AirPods Pro (2nd Generation w/ USB-C)
Apple AirPods Pro (2nd Generation w/ USB-C): was AU$399 now AU$348 at Amazon

Save AU$51

The latest AirPods Pro wowed us with their excellent noise-cancelling, 30-hour battery life and fantastic sound quality, not to mention their spatial audio and ease of use for iOS users. Not the very best price we've seen them fall to, but a good one all the same.

Sony WH-1000XM5
AWARD WINNERS
Sony WH-1000XM5: was AU$549 now AU$455 at Amazon

Save AU$94
In our WH-1000XM5 review, we said, "If you are looking for a new pair of wireless noise-cancelling headphones, your auditioning should start here." These Award-winning headphones are packed with incredible sound quality, great noise-cancelling and a superb range of features. Not the lowest price we've seen, but still a great price for a great pair of headphones.

Bowers & Wilkins Px7 S2e
Bowers & Wilkins Px7 S2e: was AU$599 now AU$479 at Amazon

Save AU$120
These beautifully made, sonically adept wireless over-ears are worthy of their glowing five-star rating, and while they're usually around the same price as the Award-winning Sony WH-1000XM5, this superb deal makes them impossible to ignore.

Bowers & Wilkins Pi8
AWARD WINNERS
Bowers & Wilkins Pi8: was AU$649 now AU$551 at NAPF Electronics

Save AU$98
The sublime Bowers & Wilkins Pi8 in-ear headphones won a What Hi-Fi? Award this year for good reason: they sound phenomenal, capable of delivering exceptional levels of detail, their ANC is up there with the best and they're packed with useful features. They do still lean on the expensive side even with this AU$98 discount, but we think they're worth every cent.

Beyerdynamic  DT 700 PRO X
WIRED OVER-EARS
Beyerdynamic DT 700 PRO X: was AU$449 now AU$369 at Mwave

Save AU$80
A very attractive pair of studio headphones that prioritise detail and articulacy and are just as suitable for the home as they are the studio. If you’ve got a desktop hi-fi setup in need of new headphones, Beyerdynamic’s musical DT 700 PRO X over-ears have many talents to admire.

Sony WH-1000XM4
Sony WH-1000XM4: was AU$550 now AU$324 at Amazon

Save AU$226
They may have a successor in the AU$455 Sony XM5, but we still rate the Sony XM4 incredibly highly, especially now they're regularly discounted – albeit not often as much as they are now for Boxing Day. They deliver a thoroughly detailed performance alongside a confident low-end. They're also especially comfortable and fold away neatly for easy travel.

Sony  PULSE Explore Wireless Earbuds for PS5
Sony PULSE Explore Wireless Earbuds for PS5: was AU$329.95 now AU$258.98 at Amazon

Save AU$70.97

You don't hear much about these flagship gaming wireless buds made especially by Sony for PS5, but they exist, although we haven't officially tested them. The Pulse Explore are PlayStation’s first set of wireless earbuds. They come with a charging case and are said to offer AI-enhanced noise rejection and support lossless audio. The company says that their custom-designed planar magnetic drivers will provide an audiophile-level listening experience usually reserved for premium headphones. 

The best Boxing Day hi-fi & audio deals

Wharfedale  Evo 4.4
Wharfedale Evo 4.4: was AU$3,700 now AU$2,589 at The Audio Tailor

Save AU$1,111
These imposing towers deliver excitement and rhythmic drive in spades but they are also natural and easy to listen to. Give them space to breathe and we guarantee you’ll be blown away by these five-star (and former Award-winning) performers.

Marantz PM6007
Marantz PM6007: was AU$1,100 now AU$818 at Amazon

Save AU$282
A fantastic stereo amplifier that looks the part with a well-constructed and well-finished chassis. The PM6007 comes with four analogue inputs, a moving magnet phono stage, a subwoofer output and both coaxial and optical digital inputs. The only things missing are a USB input and Bluetooth connectivity, but if you’re not too concerned about these added extras, we know from experience this high-performing amplifier will not disappoint.

Sony PS-LX310BT
Sony PS-LX310BT: was AU$399 now AU$291 at The Good Guys

Save AU$108
An excellent choice for anyone making their first entry into the world of vinyl, this Sony Bluetooth turntable dishes out an entertaining sound. It has a built-in phono stage for easier connection to an amplifier (although you can bypass it if you wish). It's also a doddle to set up.

Pro-Ject Primary E
AWARD WINNER
Pro-Ject Primary E: was AU$529 now AU$476 at The Audio Tailor

Save AU$53
One of the best budget record players ever, Pro-Ject's Primary E is a current (and multiple) What Hi-Fi? Award-winner. Clear detail, even tonal balance and a spirited sense of drive and momentum make this bare-bones deck a great option for vinyl fans on a tight budget. It would make a fantastic first deck, too.

Bowers & Wilkins 607 S3
AWARD WINNER
Bowers & Wilkins 607 S3: was AU$1,149 now AU$1,034 at The Audio Tailor

Save AU$115
Our favourite standmount speakers, winning a What Hi-Fi? Award in their price category as well as the most prestigious Product of the Year gong for a second year running. They set the bar high for clarity, refinement and detail, but also have plenty in the way of punch and dynamism to entertain. In our five-star B&W 607 S3 review, we called them "entertaining in spades" and "a delight". Even a price cut as modest as this one is welcome.

Ultimate Ears Boom 3
Ultimate Ears Boom 3: was AU$249 now AU$129 at Mwave

Save AU$120
The Boom 3 has Ultimate Ears' trademark rugged design and pretty good sound. There are newer rivals, but it's still a very good option, especially at this price, for good on-the-go sound.

JBL Charge 5 Bluetooth Speaker
JBL Charge 5 Bluetooth Speaker: was AU$199.95 now AU$145 at Amazon

Save AU$54.95
A great price on this superb, multiple-Award winning Bluetooth speaker, which delivers incredibly enjoyable, balanced and dynamic sound from a compact, portable and rugged speaker. Red, blue and grey are in stock at this price.

Amazon Echo Dot (5th gen, 2022)
Amazon Echo Dot (5th gen, 2022): was AU$99 now AU$59 at Amazon

Save AU$40
The Amazon Echo Dot (5th Generation) is a stellar smart speaker with great connectivity and streaming capabilities, alongside a surprisingly robust sound considering the size of its driver. At this price, it's very much a case of low risk, high reward. It is also available in Deep Sea Blue and Glacier White colourways.

Amazon Echo Show 5 (3rd gen; 2024)
Amazon Echo Show 5 (3rd gen; 2024): was AU$169 now AU$99 at Amazon

Save AU$70
If you're the type who likes to have the latest tech you'll be pleased to hear the Amazon's newest smart display, 2024's Echo Show 5 (3rd gen), is now discounted by 41%, which is not to be sneezed at. With a 5.5-inch screen, it opens up the world of the digital assistant to a whole new audience for both audio and video; and if that’s what you’re after, this is about as good as you’ll get – especially for this sort of money.

Boxing Day AV & audio sales 2024: FAQs

Boxing Day sale 2024 dates: when do Boxing Day deals start?

While it would make sense for the Boxing Day Sales to start on the 26th of December (you know, Boxing Day), the reality is that retailers tend to drop hot discounts ahead of this date, catching anyone who (somehow) missed out on Black Friday savings and still want to score a deal just before Christmas. We expect most Boxing Day sales to be live by Christmas Eve.

Boxing Day sale 2024 dates: when do Boxing Day deals end?

Once again, you would assume they would end once the 27th of December rolls around, but that isn't typically the case either. Most major retailers will keep many of their deals live until the new year, although it's unlikely there will be fresh discounts added during this time.

As for the January Sales, this encapsulates all of the Boxing Day deals that remain live into the new year, with many retailers adding fresh discounts throughout the month. This is the best time to bag a bargain until the 'end of summer' and Afterpay day sales in February and March.

How to get the best deals in the Boxing Day sales

Because of the huge number of deals and discounts that take place during the Christmas period, it can be difficult to know which ones are good and which ones aren't. This page will round up only the best prices on kit we have reviewed and can recommend, so you can be safe in the knowledge that you are making a sensible purchase as opposed to a risky dud.

After all, we believe it's better to hunt for the best prices on the best products than to simply chase after the biggest discounts, which could just see a bad or average product being slightly better value.

Our expert buying guides, comprising five-star and award-winning products, can help you know which products to look for:

Be sure to keep a careful eye on your budget – an especially important consideration during these hard economic conditions – and try to stick to your wishlist. And if you are planning to do your Boxing Day sales shopping in-store this year, be sure to get there early to beat the queues, so check opening times.

Max is a staff writer for What Hi-Fi?'s sister site, TechRadar, in Australia. But being the wonderful English guy he is, he helps out with content across a number of Future sites, including What Hi-Fi?. It wouldn't be his first exposure to the world of all things hi-fi and home cinema, as his first role in technology journalism was with What Hi-Fi? in the UK. Clearly he pined to return after making the move to Australia and the team have welcomed him back with arms wide open.

With contributions from