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• Amazon devices
• Headphones
• Hi-Fi
• Speakers
• Home cinema
• Phones and tablets
Now that Amazon's Big Smile Sale is over, having ended on 23rd March, all hungry shopper eyes can turn to the next major event in the annual sale calendar: Amazon Prime Day.
Arguably second in popularity and competitive pricing to Black Friday/Cyber Monday, Prime Day is typically held every July and October and offers crazy, often year-best discounts on everything from giant TVs to diminutive earbuds, including many What Hi-Fi? Award winners and five-star products.
The best offers are exclusively available to Amazon Prime members, so it's handy that the retailer offers a free 30-day Prime trial for new subscribers.
Amazon hasn't announced specific Prime Day dates just yet, but we have made some educated guesses based on previous years in our Prime Day FAQ section below.
During the event, the What Hi-Fi? team curates the best deals on the best products to save you from trawling the retail site's endless offers.
All of the recommendations are approved by us – the products featured have either been tested by our expert reviews team or are closely related to a product they have tested (a 55-inch TV, when we've only reviewed the 65-inch version, say).
Every entry on our list is also thoroughly price-checked, with the product's recent price history factored in, to ensure you are actually getting a good deal.
But while we all wait patiently for the winter sale, let's explore what you can expect from Prime Day 2025 in Australia...
Quick links
- See today's Amazon deals on budget headphones and earbuds
- Save on portable projectors and TV accessories at Amazon
- Amazon Bluetooth speaker deals are a year-round affair
- Save up to 47% on select speakers and soundbars
Prime Day FAQ
What is Amazon Prime Day?
Prime Day is Amazon's take on Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to jump on the sales frenzy bandwagon and stay competitive during that period.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audiovisual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
You'll need to be a Prime member to take advantage of the best offers. Not yet a member? Amazon’s free 30-day Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.
Prime Day 2025 dates: when is Prime Day in Australia?
Prime Day has gotten longer and longer over recent years, so it isn't surprising that last year's Prime Day in July was the longest-ever Prime Day in Australia. It started on Tuesday 16th July and ran through to 21st July.
Deals from Germany, Japan, the UK and the US were also available to Australian shoppers through the Amazon Global Store, meaning Aussie Prime members could take advantage of many more hours of deals.
The October version of the event – officially 'Prime Big Deal Days' but also known as 'Prime Day 2' – is now a mainstay in the Prime calendar, too. Last year it kicked off on 8th October and ran through to 13th October.
Prime Day 2025 dates haven't yet been confirmed – and likely won't be for a month or two yet. We'd bank on a mid-July period, likely at the start of a week, for the usual winter event.
Rumours are already flying that the event, which is typically only two days in the UK and US, could even be extended to four days this year, so we may even see an extended – week-long? – event in Australia this year.
What Prime Day 2025 deals can I expect?
OLED TVs, JBL Bluetooth speakers, Sony wireless earbuds and Bose headphones, Alexa and Echo devices, Apple AirPods... you get the picture. Some of the most popular products in the consumer electronics space are pretty much guaranteed to be on offer at Amazon during Prime Day.
Big-sellers over recent Amazon Prime Day have included the Sonos Beam and Arc soundbars, Sony WH-1000XM5 and older WH-1000XM4 noise-cancelling headphones, Amazon Echo Show smart speakers and Fire TV video streamers, Bose QuietComfort Ultra headphones, LG, Philips and Sony OLED TVs, and plenty more five-star products across the audio and AV space.
Sonos, Sennheiser, Sony and Bose products – particularly headphones – all come up regularly in Prime Day sales, so if you have your eye on something from one of the bigger brands, there's a good chance some money will be lopped off it.
For Prime Day 2025, we will look out for deals on last year's LG C4 OLED TV and any other lingering 2024 OLED TVs from LG, Sony and Samsung, perhaps even a lowest-ever price on Sony's excellent WF-1000XM5 wireless earbuds and WH-1000XM5 headphones, and the best soundbars from the likes of Sonos and Samsung.
You never know, perhaps even a rare discount on Apple products (likely not brand-new ones) such as the iPhone 16, HomePod 2 and AirPods Max could show.
What about hi-fi? Unfortunately, Prime Day tends to spotlight more mass-market product categories such as TVs, soundbars and Bluetooth speakers for deals, meaning that discounts on hi-fi gear are far and few between.
While some other retailers drop their prices to piggyback the Amazon Prime events, Black Friday remains the best time of the year to buy hi-fi at discounted prices due to many specialist hi-fi retailers getting on board the more encompassing sale.
How much does Amazon Prime cost in 2025?
First things first: to be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you free standard international delivery on select orders over AU$49 or expedited delivery (in select areas) on eligible items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs AU$9.99 a month, or AU$79 if you pay yearly (saving you AU$40 compared to paying monthly). Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page.
And if you haven't placed a Prime-eligible order or used any of your Prime benefits within your membership, you'll be refunded in full.
There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay.
That means you can sign up, take advantage of the deals, and then cancel your trial before the 30 days end and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course!
To be eligible for the trial, you can't have subscribed to Prime in the last 12 months.
Our editor's pick of the best Prime Day 2024 deals
Prime Day 2025 shopping tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for AU$9.99 when the trial ends.
2. Google a product before buying
Not every Prime Day 2025 deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check reviews to make sure the product is worth buying at all!
We at What Hi-Fi? work tirelessly to call out the best deals on the consumer electronics categories we cover – our job, after all, is to point customers towards the best products on the market – so if we haven't included one in our deals coverage, there's usually a good reason for it!
3. Big brands can equal big savings
Amazon often slashes the cost of a few big-brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.
5. Stay tuned to whathifi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the-minute list of the very best Prime Day 2025 deals.
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