Black Friday TV sales in Australia: early deals now live on OLED, QLED and more

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Black Friday is nearly here, and TVs are already proving to be the star of the sales show

LG C4 OLED, Sony Bravia 8 and Samsung S95D on green background with "What Hi-Fi? Black Friday Deals" text in a badge design on the left.
(Image credit: Future)
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The Black Friday sales in Australia officially land in just over a week on Friday, November 29, and one of the hottest items it deals town will undoubtedly be TVs.

The best Black Friday TV deals see hundreds or even thousands of dollars knocked off premium OLED and QLED sets, but even inexpensive LCD and mini-LED TVs from the likes of TCL and Hisense can often be picked up for less – sometimes with prices cut by up to 50% or more.

The good news is that this is already starting to prove true, with retailers slashing prices on five star models. Highlights currently include a monstrous AU$1,900 off the LG G4 OLED and a healthy $1,250 off the Samsung S90D.

To help you find the best deals over the Black Friday period, we'll be using our expertise to track down TV discounts that are genuinely worth your time. For those who are due a home entertainment upgrade or in need of a second or even third TV for another room, this page should help you out, so be sure to bookmark it.

Black Friday TV deals in Australia: retailer quicklinks

Black Friday TV sales in Australia: early deals now live

LG C4 OLED (65-inch)
LG C4 OLED (65-inch): was AU$4,299 now AU$2,768 at eBay

Save AU$1,531
The LG C4 OLED swept the What Hi-Fi? Awards this year, winning three of our four categories. We praised it for its brightness, colours and even its built-in sound. It's also hands-down the best gaming TV we've come across this year.

Make sure to enter the code you see, depending on whether you're an eBay Plus member or not. Both will get you an extra AU$120 saving off the already discounted price.

Other sizes:
42-inch for AU$2,199 AU$1,295
48-inch for AU$2,499 AU$1,888 (Appliance Central)
55-inch for AU$3,299 AU$1,975

Read our full LG C4 review

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TCL C855 (65-inch)
TCL C855 (65-inch): was AU$2,995 now AU$1,650 at Appliance Central

Save AU$1,345
We actually haven't had a chance to go eyes-on with the C855 this year, but our friends over at TechRadar have, claiming it to be "easily one of the most impressive budget mini-LED TVs you can buy". We wouldn't argue with that observation considering its predecessor scooped an Award in 2023. A major increase in dimming zones helps it to deliver an incredible image for the price (especially at this discounted rate) and it's a great option for gamers.

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TCL C805K (85-inch)
Five stars
TCL C805K (85-inch): was AU$3,999 now AU$2,249 at Powerland

Save AU$1,750
If you want a big screen TV but don't have the ability (or the desire) to really splurge, the 85-inch TCL C805K is for you. This 85-inch variant is huge, bright, great with HDR and has very good gaming specs. We said it's "a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets" in our full review, earning it a coveted five stars in the process.
Read the full TCL 85C805K review

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Samsung QE65S95D
Samsung QE65S95D: was AU$4,995 now AU$3,995 at JB Hi-Fi

Save AU$1,000
Samsung's flagship OLED TV seriously impressed us this year. It continues to use the maker's QD-OLED display technology, but this time around combines it with an anti-glare feature that makes it a dream to use in bright living rooms. It's picture is nothing short of outstanding, and its flawless gaming specification is only matched by its LG counterpart.
Read our Samsung QE65S95D review

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Samsung S90D (55-inch)
Samsung S90D (55-inch): was AU$3,299 now AU$2,021 at eBay

Save AU$1,278
Another screen that has seemingly evaded the What Hi-Fi? review treatment, the Samsung S90D can now be had with a terrific discount. We've seen its bigger brother, the S95D, and that's a phenomenal screen, so we have high hopes for this one too.

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Sony Bravia 8 (K65XR80)
AWARD WINNER!
Sony Bravia 8 (K65XR80): was AU$4,495 now AU$3,250 at eBay

Save AU$1,245
Our Product of the Year in the TVs category, the Sony Bravia 8 is nothing short of outstanding. Alongside its natural, detailed image is an exceptional built-in audio system that can often negate the need for a soundbar.
Read our full Sony Bravia 8 review

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LG G4 OLED (65-inch)
LG G4 OLED (65-inch): was AU$5,295 now AU$3,367 at eBay

Save AU$1,928
The fact that the only real niggle we could find with LG's premium G4 was its audio performance should tell you everything you need to know. A step up over the C4 above, This is one of the best OLED TVs to be released this year, though it does carry a premium price tag. We'll be hoping it drops a little further in price come Black Friday itself, but this is still a fantastic saving regardless.

Read our full LG G4 review.

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Hisense U7N (65-inch)
Hisense U7N (65-inch): was AU$2,295 now AU$1,325 at Appliance Central

Save AU$970
Our friends at TechRadar deemed this to be a marvellous TV in their Hisense U7N review, and a great option for anyone looking for near-flagship performance without the associated high costs.

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Apple TV 4K (2022 / 3rd Gen / Wi-Fi / 64GB)
Apple TV 4K (2022 / 3rd Gen / Wi-Fi / 64GB): was AU$219 now AU$198.99 at eBay

Save AU$20.01
A small saving we admit, and this one might come down further in price come Black Friday, but if you want to get your hands on one of the best media streamers for a little less than full price, now is your chance.

Make sure to enter code PLUS120 for eBay Plus members or SAVEBF for non-Plus members at checkout the get the full saving.

View Deal

Black Friday 2024 TV deal predictions

It's ultimately too early to know exactly which brands and models will see the Black Friday discount treatment – we're even more in the dark as to how big those discounts will be – we've covered enough Black Friday sales in Australia now that we feel confident in making some pretty safe predictions.

2024's best TVs: Further down this page you'll find a selection of the best Black Friday TV deals we saw last year, which includes a number of the best screens to grace our testing rooms during the year. Given that stock of those TVs will be little to none, we can make a logical assumption that some of this year's top-performing TVs will see their prices plummet – that should include this year's Best TV Award winners.

OLED TVs: Speaking of Award winners, which this year saw the outstanding LG C4 take out three of the Best Buy Awards (the overall Product of the Year is yet to be announced), we expect OLED TVs to receive generous price cuts. As the C4 proves, OLED is still what we consider to be the best technology to deliver incredible images and so if they receive the discounts we expect, we wholeheartedly recommend to snap one up.

Soundbars: If you take your home cinema seriously then you'll know that to really elevate your experience you'll want to add a soundbar at the very least (unless of course you have the space for a fully-fledged surround-sound speaker package). We've seen some excellent options released in 2024, from convenient single bar solutions all the way through to multi-speaker Dolby Atmos marvels. Black Friday could be the ideal time to get yourself set for those Christmas movie marathons.

Black Friday TV deals 2024: the best from 2023

Below you can find a selection of some of the best Black Friday TV deals we came across last year, just to give you an idea of what to expect when this year's sale comes around at the end of November.

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LG G3 65-inch 2023 OLED TV: AU$5299 AU$3449 at Appliance Central (save AU$1850)

LG's G3 OLEDs were the TV giant's top tellies for 2023, and packed some punchy upgrades over the previous year. If you wanted the best LG OLED at the time, this was it.

Other sizes were on sale too, with the best prices coming in as follows: 55-inch: AU$3449 | 77-inch: AU$5730 | 83-inch: AU$7635

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LG C3 65-inch 2023 OLED TV: AU$4299 AU$2665 at Bing Lee eBay store (save AU$1634)

LG's C3 line of tellies were a mainstream OLED crowd-pleaser – more affordable than the flagship G3s above, while packing most of the same features. To get this price, you needed to apply a discount code at the checkout stage – we're hoping eBay will drop some discount codes for this year's sale.

Bing Lee's eBay store also had the best deals on the 42- and 55-inch models by using the same coupon code: 42-inch: AU$1228 | 55-inch: AU$2048

While Appliance Central had the lowest prices on the other sizes: 48-inch: AU$2090 | 77-inch: AU$4450 | 83-inch: AU$6250

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TCL 65C845 65-inch 2023 Mini-LED TV: AU$1995 AU$1324 at Bing Lee eBay store (save AU$671)

TCL's Mini-LED TVs have proven incredibly popular over the last few years, and we loved the C845 for its high brightness – superior to LED and even OLED competitors (up to 800 nits) – and thousands of tiny LED lights in locally dimmable zones. It supported the HDR formats of HDR10+ and Dolby Vision IQ and delivered refresh rates up to 144Hz for smooth and speedy gaming. This model was selling for AU$2495 just a few months before Black Friday last year, so this price was frankly outlandishly good – and an easy recommendation.

Bing Lee's eBay store also has the lowest price on the 55-inch TCL C845 (AU$1158) by using the same coupon at checkout.

For other sizes, JB Hi-Fi was your best bet: 75-inch: AU$1845 | 85-inch: AU$2688

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Sony XR-65A80L 65-inch 2023 OLED: AU$4495 AU$3545 at Sony eBay store (save AU$950)

The Sony A80L was pretty much our favourite TV to be released in 2023 – and its Bravia 8 successor continues that winning formula. Like its successor, it uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It was still an expensive TV even with a discount, but a great choice nonetheless. The AU$950 saving at Sony's official eBay store was made possible thanks to a coupon code.

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Samsung S90C 65-inch 4K OLED TV: AU$4299 AU$2768 at Appliance Central (save AU$1531)

This Samsung TV came packed with 4K/120Hz support, HDR, Dolby Atmos and more, making it a solid choice for movie buffs and hardcore gamers alike. With $1500 off, it was well worth a look if you wanted a new set that didn't make many compromises. The S90D released in 2024 is much like its predecessor, proving to be a very good TV indeed and one we hope gets a discount.

When is the best time to buy a TV?

TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: autumn, big sales events, and big sporting events when dedicated promotions are likely.

Why autumn? This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about – so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.

If you don't want to wait until autumn, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday (and Cyber Monday) and Boxing Day. This year's Amazon Prime Day has now been and gone (and there was even a second Prime sale in October), but Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday lands on Friday November 29, and Cyber Monday on Monday December 2. While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.

While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course soccer (football!) tournaments such as the World Cup, Euros and the FA Cup Final.

Max Langridge

Max is a staff writer for What Hi-Fi?'s sister site, TechRadar, in Australia. But being the wonderful English guy he is, he helps out with content across a number of Future sites, including What Hi-Fi?. It wouldn't be his first exposure to the world of all things hi-fi and home cinema, as his first role in technology journalism was with What Hi-Fi? in the UK. Clearly he pined to return after making the move to Australia and the team have welcomed him back with arms wide open.

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