Best Black Friday OLED TV deals: our reviewers' picks of the top discounts

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Great deals on the top-scoring OLED TVs we've tried and tested

The Sony A80L and LG C4 TVs photographed next to one another with the same image of a golfer being sprayed with champagne on both
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LG C3 (OLED42C3) TV

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2. Today's very best TV deals
3. 42-inch TV deals
4. 48-inch TV deals
5. 55-inch TV deals
6. 65-inch TV deals
7. 77-inch TV deals
8. 83-inch TV deals

Stores may have been pushing Black Friday deals since Halloween, but we’re finally into the final week of November, which means the actual big day is very close. As a result, we’re seeing a fresh wave of OLED TV deals appear at a near frenzied pace.

These include massive cuts in entry level 42-inch models to whopping discounts on 77-inch giants. But, remember not every OLED TV is created equal. Every unit we get in for review performs incredibly differently to rivals, even if their specifications are very similar. These include everything from peak brightness, to colour accuracy and motion handling – three factors where even minor differences can have a big impact on picture quality. This means some OLED TVs won’t meet your expectations, no matter how heavily they are discounted.

To help you find the right OLED for your specific tastes and budget we’ve created this deals guide detailing the top Black Friday OLED TV deals we’ve spotted on sets we’ve fully reviewed and recommend. On the off chance you’re not 100 per cent committed to OLED also check out our Black Friday TV deals live hub., for a wider selection of discounted sets.

Editor's picks

42-inch OLED TV deals

LG OLED42C4 OLED TV £1399£888 at Amazon (save £511)Five Stars

LG OLED42C4 OLED TV £1399 £888 at Amazon (save £511)
The 42-inch C4 is one of the best deals doing the rounds for anyone on the hunt for a small OLED. The dinky unit shares the core DNA as the larger 48-inch model we gave five-stars to earlier this year and at this price is excellent value. Five Stars

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Philips 42OLED808 TV £1399 £699 at Richer Sounds (save £700)

Philips 42OLED808 TV £1399 £699 at Richer Sounds (save £700)
The Philips OLED808 was already a great value TV when it launched and with this discount its an absolute bargain. For your money you get a competent OLED TV complete with Philips trademark Hue bias lighting. Whether its for sports or movies, this makes it a great option for any OLED fan who's short on space.

Read our full Philips OLED808 review

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48-inch OLED TV deals

LG OLED48C4 £1499now £978 at Peter Tyson (save £521)Five stars

LG OLED48C4 £1499 now £978 at Peter Tyson (save £521)
We haven't had the 48-inch C4 in for testing yet, but based on our experience with the larger 65-inch model, we're happy to recommend it, and many times over at this price! It's a quite frankly ridiculous discount for a current-gen TV, and particularly one that is this good. Five stars

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55-inch OLED TV deals

LG OLED55C4 £1375now £1194 at Amazon (save £181)Read the full LG C4 (65-inch) review

LG OLED55C4 £1375 now £1194 at Amazon (save £181)
The 65-inch version of the C4 was on the receiving end of a five-star review just a few months ago, and we've no doubt that the 55-inch model should be the same, only smaller. We loved the improvements to brightness and sharpness this year, not to mention the better sound – plus its gaming specs remain top notch. It's incredible that this TV is under £1000 already.
Read the full LG C4 (65-inch) review

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Sony Bravia 8 was £2199 now £1499 at Amazon (save £700)

Sony Bravia 8 was £2199 now £1499 at Amazon (save £700)

Sony's only new OLED TV, the Bravia 8, is already enjoying some hefty discounts. If you want a fantastic, accurate, but immersive TV ideal for serious movie watching, the Bravia 8 is well worth considering.

Read our full Sony Bravia 8 review

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Samsung QE55S95D QD-OLED TV £2499 £1489 at Amazon (save £1010)

Samsung QE55S95D QD-OLED TV £2499 £1489 at Amazon (save £1010)
Samsung's second-generation QD-OLED TV is technically one of the most impressive TVs we've seen all year. Highlights pop with vibrancy while details are pin-sharp, and it's an excellent gaming companion thanks to its four HDMI 2.1 sockets. We wish it was a bit more subtle, but it's an impressive set nonetheless.

Read our full Samsung S95D review

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65-inch OLED TV deals

Sony XR-65A80L OLED TV £2999 £1549 at Amazon (save £1450)

Sony XR-65A80L OLED TV £2999 £1549 at Amazon (save £1450)
One of the biggest surprises of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It's still an expensive TV, even with this discount, but if it's a brand-new TV you want, this is a great choice. You need to join the 'Rewards by Sevenoaks' program to get this price, but doing so is quick and free.

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LG OLED65C4 2024 OLED TV was £2699now £1649 for at Peter Tyson (save £1050)Read the full LG C4 review

LG OLED65C4 2024 OLED TV was £2699 now £1649 for at Peter Tyson (save £1050)
Though its specifications make it look like a modest upgrade on the older C3, when we reviewed it we found the C4 is one of the best OLEDs you'll find at its price. But at this price, it's even better value and a great option for any buyer looking for a great all rounder.
Read the full LG C4 review

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Samsung QE65S95D 2024 QD-OLED TV £3599 £1989 at Amazon (save £1610)Read the full Samsung S95D review

Samsung QE65S95D 2024 QD-OLED TV £3599 £1989 at Amazon (save £1610)
The S95D is Samsung's latest flagship QD-OLED. During testing it proved to be one of the best Samsung TVs in recent memory offering improvements on its predecessor, the S95C, in pretty much every way. Though it's not the cheapest option on this list, if you want the latest model possible this is the one to get.
Read the full Samsung S95D review

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77-inch OLED TV deals

Philips 77OLED809 2024 OLED TV £3299 £1999 at Richer Sounds (save £1250)

Philips 77OLED809 2024 OLED TV £3299 £1999 at Richer Sounds (save £1250)
The 77-inch OLED809 should perform very similarly to the 65-inch model – which received the full five stars in our review – only much more cinematic thanks to that extra 12 inches of screen real estate. As with the other models, you can expect a punchy, vibrant picture performance, good sound (by TV standards) and support for all of the latest gaming features across the two HDMI 2.1 sockets.

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LG OLED77G4 OLED TV £4499 now £3499 at Currys (save £1000)

LG OLED77G4 OLED TV £4499 now £3499 at Currys (save £1000)
The LG G4 is the Korean firm's latest flagship OLED. If you want a no compromise home cinema experience, complete with all the hardware you need to run a PS5 or Xbox Series X at full speed a fantastic option, especially at its current price..

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83-INCH OLED TV DEALS

LG OLED83C4 was £5299 now £3999 at Currys (save £1300)

LG OLED83C4 was £5299 now £3999 at Currys (save £1300)

The giant LG C4 is a beast of a TV, featuring flawless gaming specifications and giant OLED panel. If you want a big screen OLED that will offer near home cinema scale in your living room, it's well worth considering.

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When's the best time to buy an OLED TV?

OLED TV prices go up and down throughout the year in general. As an added layer of complexity there's also usually a prolonged overlap where older models remain on sale at discounted prices after their successors have launched. So it's not always easy to know when to pull the trigger on your purchase.

In general we advise people to keep an eye on a specific set we've tested that has caught their eye and jump when they see a price that meets their specific budget and needs. Though if you're an avid deal hunter we often see the best prices appear during sales events such as Black Friday in November or one of the multitude of Prime Day sales Amazon runs throughout the year.

It's also worth keeping an eye on specialist retailers who tend to follow the same sales patterns as their big retail rivals, but also drop sporadic flash deals throughout the year.

MORE:

Amazon Prime Day: all the best deals

Check out our pick of the best LG OLED TVs

Not wedded to OLED? Head over to the best TV deals

The magic of Dolby Vision HDR explained

Alastair Stevenson
Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.