2023 is proving to be a big year for Samsung TVs. The Korean tech giant has launched a slew of QD-OLED, Neo QLED and MicroLED models in an effort to get the jump on rivals such as LG and give consumers what they want – bigger and better displays.
Below, we’ll take you through the new Samsung 4K and 8K TVs including the S95C – the company’s flagship QD-OLED TV. We’ll also delve into Samsung’s latest TV tech, from whizzy AI picture enhancement to new gaming features and the upgraded Tizen smart TV interface.
Towards the bottom of this page, you'll find a full breakdown of the Samsung 2023 TV lineup. But first, let's break down some of the big headlines…
More and brighter QD-OLEDs in a new size
We awarded Samsung’s first-ever Quantum Dot OLED TV – the 2022 S95B – five stars, calling it a “dazzling debut”. Emboldened by its success, Samsung has launched two new QD-OLED TVs for 2023 – the flagship S95C and the more affordable S90C. Both are available in the same 55-inch and 65-inch sizes as last year’s S95B, along with a new ‘ultra-large’ 77-inch size.
The S95C is kitted out with Samsung Display's second-gen QD-OLED panel, made with a new ‘OLED HyperEfficient EL’ material that enables a peak brightness of up to 2000 nits.
Samsung has also blessed the S95C with a custom-designed Neural Quantum Processor 4K that apparently delivers “unrivalled brightness, vivid colour mapping and smart 4K upscaling with AI detail restoration”.
With a higher-than-average 144Hz refresh rate, a specified response time of 0.1 milliseconds, and AMD FreeSync Premium Pro certification, the S95C and S90C should be good choices for gamers.
The S95C boasts a couple of aesthetic differences compared to its S90C sibling, most notably a One Connect box and the ability to be mounted flush against a wall. It also gets a 70-watt 4.2.2-channel Dolby Atmos speaker setup with both up-firing and down-firing drivers present.
We've now reviewed the Samsung S95C, and it's one of the most technically capable TVs we've ever tested.
The more affordable S90C doesn't have One Connect, so its inputs and outputs are built directly into the rear of the TV, as they are with most models. In terms of overall design, the S90C looks very much like the S95B – incredibly thin (more so than the S95C) across most of its panel, but with a thicker plastic section for the processing hardware, speakers and connections.
As a result of the different design, the S90C also makes do with two down-firing drivers and a pared-back version of Samsung's Object Tracking Sound system, called Object Tracking Sound Lite. It won't go as bright as the S95C, either, presumably because it doesn't feature the new QD-OLED panel technology, but Samsung isn't currently being entirely clear on this point.
Want to lower your energy bill? Both of the company’s new QD-OLED TVs are said to be up to 25% more power efficient than the 2022 models.
Mini LED TVs that apparently turn SDR into HDR
Want Samsung’s brightest-ever TV? The flagship QN900C Neo QLED Mini LED-lit TV, pictured above, features 8K resolution, a 14-bit backlight and a peak brightness of up to a whopping 4000 nits. The 2023 model will apparently offer improved contrast thanks to 8K Real Depth Enhancer Pro and Shape Adaptive Light algorithms.
Prefer 4K to 8K? The QN95C – Samsung’s top 4K Neo QLED TV for 2023 – has a redesigned power board that results in bezels that are less than 20mm thick. Furthermore, the sleek new design removes the need for an external connection box. We've now reviewed the Samsung QN95C and it's a cracker of a TV, particularly in terms of punch.
Both the QN900C and QN95C use clever AI trickery in an effort to tease out every last drop of detail. They also boast Samsung’s ‘Auto HDR Remastering’ algorithm which uses ‘AI deep learning’ to add High Dynamic Range effects (HDR) to Standard Dynamic Range (SDR) content in real-time, and on a scene-by-scene basis. If it works as Samsung claims, older SDR movies and TV shows should look brighter and livelier.
As you might know, there’s already a debate about whether TV makers have the right to meddle with a creator’s intent by adding a dollop of (potentially unnecessary) HDR polish to a timeless classic… but hey, you can always switch it off in the settings.
Elsewhere, Samsung has quadrupled the number of dimming blocks across its Mini LED lineup, which could virtually eliminate ‘blooming’ (when isolated bright objects on a screen bleed into darker areas due to poor backlight performance). Fingers crossed.
(Slightly) upgraded gaming features
With next-gen consoles still flying off the shelves, it’s no surprise that much of Samsung’s 2023 TV lineup is designed to target gamers.
The updated Samsung Gaming Hub (‘as standard’ on almost all new Samsung smart TVs) provides access to a growing number of cloud gaming streaming services, including Xbox Cloud Gaming, Amazon Luna, Nvidia GeForce Now and Utomik. Players can also stream in 4K resolution and see other content at the same time.
The 2023 upgrades include an enhanced ‘GameBar 3.0’ with MiniMap Sharing and Virtual Aim Point. MiniMap enables players to see a handy map of their game at-a-glance on any display, while Virtual Aim Point promises “more noticeable crosshairs” in first-person shooters, making it easier to down your enemy with a single bullet. Cheating? Certainly sounds like it to us.
Committed PC gamer? It’s worth noting that the top-of-the-range S95C is thought to be the first OLED TV with AMD FreeSync Premium Pro certification. That should result in lower input latency, and thus smoother gaming, when playing supported games.
Tizen 7.0 gets new smart features
Samsung’s 2023 TV lineup runs on an updated version of the company’s Tizen operating system. Tizen 7.0 is said to boast a host of “new and updated features, including 3D Map View, Chat Together and ConnecTime”.
In other words, Samsung has made it easier to enter a live chat ‘watchalong’ session and share your views on, say, a particular cast member’s acting, transfer video calls from your Samsung phone/tablet to your shiny new Samsung TV, and control all your SmartThings devices on a room-by-room basis, using a 3D map.
Talking of smart home kit, Samsung has announced that the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into selected Samsung TVs. That means the likes of the QN900C and QN95C will double up as fuss-free smart home hubs. Nice.
Better sound – with a side of AI
As you might have noticed, the top models in the Samsung 2023 TV lineup aren’t exactly short of AI, and that's the case even when it comes to audio.
The company’s flagship TVs and soundbars boast new ‘AI Sound Remastering’ tech, which remasters audio to ensure that voices are crystal clear, ambient sounds are rich, and each component “has the ideal volume level”. The TVs also have a Q-Symphony feature, which allows compatible soundbars to tap into your TV’s Neural Processor to further enhance audio quality.
Still no Dolby Vision
Unfortunately, Samsung TVs – including the latest 2023 models – lack support for Dolby Vision HDR. The company prefers to stick to its homegrown HDR10+ format, which isn’t as widely adopted but has some unique advantages.
Confirmed budget TVs
As always, Samsung used January’s CES tech-stravaganza to spotlight its top-tier TVs. But what about those of us who don’t want to dig deep into our pockets for a new Samsung TV? Well, good news: we're told that there will be three new non-QLED models – the CU7000, CU8000 and CU8500.
These so-called 'Crystal UHD' TVs will boast the same Tizen platform as their QLED counterparts, including integrated apps for cloud gaming. The CU8000/8500 also add support for Multi View, which allows for split-screen viewing of two sources at once. These more premium models get a fancier, 'Air Slim' design, too. The only difference between the CU8000 and CU8500 is apparently the stand design.
Hopefully, Samsung has put a concerted effort into the performances of these Crystal UHD models. Samsung's produced some of the very best cheap TVs of the last few years, but 2022's BU8000 and BU8500 were seriously disappointing.
Samsung 2023 TV lineup breakdown
So that's the overall technical outlook of Samsung’s 2023 TV lineup, but what about the specific models coming your way this year? Scroll down for a full breakdown of the range, with all of the detail we have so far on each.
Samsung S95C 4K QD-OLED TV
The replacement for the 2022 S95B is Samsung’s newest, brightest and most advanced QD-OLED TV yet. Samsung says it tops out at 2000 nits of brightness, making it an early frontrunner for the brightest OLED TV of 2023, though the LG G3 will certainly have something to say about that.
Gamers are well catered for thanks to a 144Hz refresh rate, which enables 4K/144Hz PC gaming and 4K/120Hz with consoles, plus a claimed 0.1-milisecond response time, VRR (including AMD FreeSync Premium Pro certification), 4K support for Nvidia GeForce Now and the Microsoft Xbox cloud gaming app.
Sound-wise, the S95C comes with a 70-watt 4.2.2-channel Dolby Atmos speaker set-up.
We've now published our Samsung S95C review and can confirm that it's dazzlingly dynamic, but it could be a little more subtle in terms of shading.
Samsung S95C specs:
- Sizes: 55-inch, 65-inch, 77-inch
- Display type: QD-OLED
- Resolution: 4K
- Processor: Neural Quantum Processor 4K
- Sound: 70-watt 4.2.2-channel OTS+ system with Dolby Atmos
- HDMI 2.1: Yes
- Gaming features: 4K/144Hz, 4K/120Hz, VRR, ALLM
- One Connect: Yes
Samsung S95C launch pricing:
- Samsung QE55S95C: £2699 / $2499 / AU$3999
- Samsung QE65S95C: £3599 / $3299 / AU$4999
- Samsung QE77S95C: £5099 / $4499 / AU$7999
Samsung S90C 4K QD-OLED TV
The more affordable version of the S95C only has two downfiring drivers and offers a pared-back version of Samsung's Object Tracking Sound system, called Object Tracking Sound Lite. It also lacks the One Connect box, so all connections run directly to the rear of the TV.
Most notably, it's also less bright than the S95C. We believe this could be because it uses the same panel technology as last year's S95B, but Samsung hasn't confirmed this.
Samsung S90C specs:
- Sizes: 55-inch, 65-inch, 77-inch
- Display type: QD-OLED
- Resolution: 4K
- Processor: Neural Quantum Processor 4K
- Sound: 60W 2.2.2-channel system with Dolby Atmos
- HDMI 2.1: Yes
- Gaming features: 4K/144Hz, 4K/120Hz, VRR, ALLM
- One Connect: No
Samsung S90C launch pricing:
- Samsung QE55S90C: £2199 / $2699 / AU$3299
- Samsung QE65S90C: £2999 / $3399 / AU$4299
- Samsung QE77S90C: £4099 / $4399 / AU$6795
Samsung QN900C 8K Neo QLED TV
Samsung’s flagship 8K TV – the replacement for 2022’s five-star QN900B – features a 14-bit Mini LED backlight and a staggering peak brightness of up to 4000 nits. Pretty eye-searing.
And whereas last year’s QN900B had 36 areas of local dimming control, this year’s QN900C ups that to 1000 areas – that has the potential to be an absolutely massive upgrade in terms of contrast. There’s also Samsung’s Auto HDR Remastering tech, which is designed to turn SDR content into HDR.
Design-wise, the QN900C has the almost bezel-less Infinite Screen, which Samsung says makes it 99.5% picture when viewed straight-on.
Samsung QN900C specs:
- Sizes: 65-inch, 75-inch, 85-inch, 98-inch
- Display type: Mini LED QLED (Neo QLED)
- Resolution: 8K
- Processor: Neural Quantum Processor 8K
- Sound: 90W 6.2.4-channel OTS Pro system with Dolby Atmos
- HDMI 2.1: Yes
- Gaming features: 4K/144Hz, 4K/120Hz, VRR, ALLM
- One Connect: Yes
Samsung QN900C launch pricing:
- Samsung QE65QN900C: £5099 / $4999 / AU$6499
- Samsung QE75QN900C: £6799 / $6299 / AU$8499
- Samsung QE85QN900C: £9599 / $7999 / AU$10,999
- Samsung QE98QN900C: £TBC / $TBC / AU$TBC
Samsung QN800C 8K Neo QLED TV
Samsung's step-down QN800C 8K TV loses the 144Hz refresh rate of the QN900C and will be less bright, too. We expect it to be limited to about 2000 nits of peak brightness.
The design drops from Infinite Screen to Infinite One, which means there's more bezel around the screen, but it still looks very stylish in its own right. There's also a step-downto the sound system.
Samsung QN800C specs:
- Sizes: 65-inch, 75-inch, 85-inch
- Display type: Mini LED QLED (Neo QLED)
- Resolution: 8K
- Processor: Neural Quantum Processor 8K
- Sound: 70W 4.2.2-channel OTS+ system with Dolby Atmos
- HDMI 2.1: Yes
- Gaming features: 4K/120Hz, VRR, ALLM
- One Connect: Yes
Samsung QN800C launch pricing:
- Samsung QE65QN800C: £4299 / $3499 / AU$TBC
- Samsung QE75QN800C: £5599 / $4499/ AU$TBC
- Samsung QE85QN800C: £6999 / $5999 / AU$TBC
Samsung QN700C 8K Neo QLED TV
A handful of countries, including the UK, will also get an entry-level 8K model for those who value resolution over processing. It has a 'Lite' version of the 8K processor found in the QN800C and QN900C, and its panel is limited to 60Hz.
Interestingly, this is the only 8K model that will be available in a 55-inch size.
Samsung QN700C specs:
- Sizes: 55-inch, 65-inch, 75-inch
- Display type: Mini LED QLED (Neo QLED)
- Resolution: 8K
- Processor: Neural Quantum Processor 8K Lite
- Sound: TBC
- HDMI 2.1: Yes
- Gaming features: VRR, ALLM
- One Connect: Yes
Samsung QN700C pricing:
- Samsung QE55QN700C: £2899 / $TBC / AU$TBC
- Samsung QE65QN700C: £3799 / $TBC / AU$TBC
- Samsung QE75QN700C: £5099 / $TBC / AU$TBC
Samsung QN95C 4K Neo QLED TV
The QN95C – the replacement for last year’s five-star QN95B – is billed as Samsung’s flagship ‘mass market’ 4K TV for 2023.
Like the QN900C, the QN95C gets 14-bit Mini LED backlighting and Samsung’s Neural Quantum Processor, plus a 144Hz panel. It also has built-in up-firing speakers that promise Dolby Atmos sound without a separate soundbar.
Disappointingly, while the QN95B had a One Connect box for its inputs and outputs, the QN95C does without. In fact there isn't a 4K QLED in the range with One Connect.
Even so, this is an excellent TV, as you'll discover if you read our comprehensive Samsung QN95C review.
Samsung QN95C specs:
- Sizes: 55-inch, 65-inch, 75-inch, 85-inch
- Display type: Mini LED QLED (Neo QLED)
- Resolution: 4K
- Processor: Neural Quantum Processor 4K
- Sound: TBC
- HDMI 2.1: Yes
- Gaming features: 4K/144Hz, 4k/120Hz, VRR, ALLM
- One Connect: No
Samsung QN95C pricing:
- Samsung QE55QN95C: £2799 / $TBC / AU$TBC
- Samsung QE65QN95C: £3699 / $3300 / AU$TBC
- Samsung QE75QN95C: £4999 / $4200 / AU$TBC
- Samsung QE85QN95C: £6999 / $5800 / AU$TBC
Samsung QN90C 4K Neo QLED TV
The QN90C has half as many dimming zones as the QN95C and will go less bright. It also has slightly simpler styling and sound.
Interestingly, the 43-inch and 50-inch models will support refresh rates up to 144Hz so they can be better used as gaming monitors, while the larger models will top out at 120Hz.
This is the most affordable model in the range that has an advanced anti-reflective coating.
Samsung QN90C specs:
- Sizes: 43-inch, 50-inch, 55-inch, 65-inch, 75-inch, 85-inch, 98-inch
- Display type: Mini LED QLED (Neo QLED)
- Resolution: 4K
- Processor: Neural Quantum Processor 4K
- Sound: 60W 4.2.2-channel system
- HDMI 2.1: TBC
- Gaming features: 4K/144Hz (43- and 50-inch models only), 4K/120Hz, VRR, ALLM
Samsung QN90C pricing:
- Samsung QN90C 43-inch: £1599 / $1199 / AU$1999
- Samsung QN90C 50-inch: £1699 / $1599 / AU$2499
- Samsung QN90C 55-inch: £2299 / $1999 / AU$2999
- Samsung QN90C 65-inch: £3099 / $2799 / AU$3999
- Samsung QN90C 75-inch: £3999 / $3299 / AU$5299
- Samsung QN90C 85-inch: £5799 / $4799 / AU$6799
- Samsung QN90C 98-inch: £N/A / $14,999 / AU$N/A
Samsung QN85C 4K Neo QLED TV
The QN85C is Samsung's entry-level Mini LED model for 2023, and follow-up to the four-star QN85B. It lacks the anti-reflective coating of the models above and it won't go as bright.
Samsung QN85C specs:
- Sizes: 43-inch, 55-inch, 65-inch, 75-inch, 85-inch, 98-inch
- Display type: Mini LED QLED (Neo QLED)
- Resolution: 4K
- Processor: Neural Quantum Processor 4K
- Sound: 60W 2.2.2-channel system
- HDMI 2.1: Yes
- Gaming features: 4K/120Hz, VRR, ALLM
- One Connect: No
Samsung QN85C pricing:
- Samsung QN85C 43-inch: £N/A / $1199 / AU$N/A
- Samsung QN85C 55-inch: £1899 / $1499 / AU$2699
- Samsung QN85C 65-inch: £2599 / $1999 / AU$3499
- Samsung QN85C 75-inch: £3599 / $2699 / AU$4499
- Samsung QN85C 85-inch: £4699 / $3800 / AU$5999
- Samsung QN85C 98-inch: £N/A / $14,999 / AU$N/A
Samsung Q80C 4K QLED TV
The Q80C is where we lose the Mini LED backlighting, making this a standard QLED rather than a Neo – hence the lack of an 'N' in the model number.
While the backlight doesn't feature those Mini LEDs, it is still a direct, full-array design, and Samsung has in fact doubled the number of local dimming zones compared with last year's Q80B. It's significantly slimmer, too, and features a neat hexagonal stand.
This is also the cheapest model in Samsung's 2023 range that supports Dolby Atmos sound.
Samsung Q80C specs:
- Sizes: 50-inch, 55-inch, 65-inch, 75-inch, 85-inch
- Display type: QLED with direct LED backlight
- Resolution: 4K
- Processor: TBC
- Sound: TBC
- HDMI 2.1: Yes
- Gaming features: 4K/120Hz, VRR, ALLM
- One Connect: No
Samsung Q80C pricing:
- Samsung Q80C 50-inch: £1299 / $999 / AU$TBC
- Samsung Q80C 55-inch: £1599 / $1199 / AU$TBC
- Samsung Q80C 65-inch: £1999 / $1499 / AU$TBC
- Samsung Q80C 75-inch: £2699 / $2199 / AU$TBC
- Samsung Q80C 85-inch: £3699 / $3299 / AU$TBC
Samsung Q70C 4K QLED TV
The Q70C loses the full-array backlight of the Q80C and instead features "Dual LED" edge lighting. It also lacks Dolby Atmos sound.
It does, though, feature a 120Hz panel and is the cheapest model in the range with Adaptive Sound.
Samsung Q70C specs:
- Sizes: 55-inch, 65-inch, 75-inch, 85-inch
- Display type: QLED with edge backlight
- Resolution: 4K
- Processor: TBC
- Sound: TBC
- HDMI 2.1: Yes
- Gaming features: 4K/120Hz, VRR, ALLM
- One Connect: No
Samsung Q70C pricing:
- Samsung Q70C 55-inch: £1299 / $999 / AU$TBC
- Samsung Q70C 65-inch: £1599 / $1299 / AU$TBC
- Samsung Q70C 75-inch: £2499 / $1799 / AU$TBC
- Samsung Q70C 85-inch: £3599 / $2799 / AU$TBC
Samsung Q60C 4K QLED TV
Samsung's entry-level QLED TV for 2023 is the Q60C. This is a 60Hz model with a Dual LED edge backlight and an Air Slim design.
Samsung Q60C specs:
- Sizes: 43-inch, 50-inch, 55-inch, 65-inch, 70-inch, 75-inch, 85-inch
- Display type: QLED with edge backlight
- Resolution: 4K
- Processor: TBC
- Sound: TBC
- HDMI 2.1: TBC
- Gaming features: VRR, ALLM
- One Connect: No
Samsung Q60C pricing:
- Samsung Q60C 43-inch: £799 / $5499 / AU$N/A
- Samsung Q60C 50-inch: £899 / $649 / AU$N/A
- Samsung Q60C 55-inch: £999 / $799 / AU$1499
- Samsung Q60C 65-inch: £1299 / $999 / AU$1899
- Samsung Q60C 70-inch: £N/A / $1199 / AU$N/A
- Samsung Q60C 75-inch: £1999 / $1399 / AU$2499
- Samsung Q60C 85-inch: £2999 / $2299 / AU$3999
Samsung CU8500/CU8000 and CU7000 Crystal UHD TVs
Samsung will have three standard LCD TVs in its lineup for 2023, though the CU8000 and CU8500 will apparently differ only in terms of stand design.
All models will have the same Tizen smart platform as the QLED and QD-OLED models, and the CU8000/CU8500 will also boast Multi View and a more stylish Air Slim design.
Samsung CU8000 pricing:
- Samsung CU8000 43-inch: £499 / $399 / AU$899
- Samsung CU8000 50-inch: £N/A / $449 / AU$995
- Samsung CU8000 55-inch: £679 / $529 / AU$1199
- Samsung CU8000 65-inch: £849 / $649 / AU$1499
- Samsung CU8000 75-inch: £1199 / $999 / AU$1999
- Samsung CU8000 85-inch: £1899 / $1699 / AU$2999
Samsung 2023 Micro LED TVs
Samsung’s 2023 Micro LED TV lineup will offer new models ranging from 50- to 140-inches.
Details are still thin on the ground but at CES Samsung chose to highlight the 76-inch Micro LED CX model, which boasts a 240Hz refresh rate and specified response time of two nanoseconds. Samsung says the CX is the first Micro LED TV that does not need professional installation. Pricing is TBC but don’t expect it to be cheap – Samsung’s cheapest 2022 Micro LED TV, an 89-inch model, came in at $80,000 (around £68,000 / AU$120,000).
Samsung 2023 The Frame TVs
Samsung’s art-friendly QLED TVs had a major overhaul in 2022 and most models continue unchanged in 2023. The exception is the Full HD 32-inch model, which we understand will get an upgrade to the Dual LED backlight of the larger models.
Samsung The Frame pricing:
- Samsung The Frame Art Mode QLED Full HD HDR 32-inch: £549 / $599 / AU$799
- Samsung The Frame Art Mode QLED 4K HDR 43-inch: £899 / $999 / AU$N/A
- Samsung The Frame Art Mode QLED 4K HDR 50-inch: £999 / $1299 / AU$N/A
- Samsung The Frame Art Mode QLED 4K HDR 55-inch: £1099 / $1499 / AU$N/A
- Samsung The Frame Art Mode QLED 4K HDR 65-inch: £1399 / $1699 / AU$N/A
- Samsung The Frame Art Mode QLED 4K HDR 75-inch: £2099 / $2499 / AU$N/A
- Samsung The Frame Art Mode QLED 4K HDR 85-inch: £2499 / $3499 / AU$N/A
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