Prime Day 2026 LIVE: our home cinema experts' picks of the best OLED TV, Dolby Atmos soundbar, projector deals and more
We’re recommending the top savings, on and off Amazon, in real time
Hi-Fi
Starting a vinyl collection? This affordable Bluetooth turntable keeps dropping this Prime Day – get it before it goes
£76 off the excellent Sony PS-LX3BT
Forget Prime Day – I've found 12 terrific hi-fi deals you won't find anywhere on Amazon
I've scoured the specialist retailers to find you the biggest hi-fi savings that Amazon could never match
Want to stop using streaming services but find physical media too expensive? This great vinyl deal might be the secret to building your record collection
Your cancelled streaming subscription doesn't have to be the only thing you save money on this Prime Day
Want a five-star turntable this Prime Day? One of our favourite Bluetooth decks is back to its joint-lowest price
£399 for five-star quality
Headphones
Get on the trend! Enter your audiophile era with these five-star wired earbuds – just £35 this Prime Day
Prime Day bargain! These five-star Bowers & Wilkins earbuds have crashed by over £70
Trust me, £100 off these Sony noise-cancelling headphones isn't worth it – choose one of these five-star alternatives instead
The wireless headphones I use every day are at their lowest price ever – but I’d recommend these five-star Sonys to most people
Speakers
There aren’t many hi-fi speaker deals worth shouting about this Prime Day, but these Bowers & Wilkins floorstanders are cheaper than ever before
Feeling tempted by a £500 discount on the B&W 603 S3?
This pocket-sized Bluetooth speaker costs as much as a takeaway for two – and is much better for you
Great sound for 0 calories
The KEF speakers I use with my Bluetooth turntable aren't discounted for Amazon Prime Day – but I highly recommend them anyway
A Bluetooth turntable led me to build a surprisingly brilliant minimalist hi-fi system
Want speakers for the summer? These refined, full-bodied Focal floorstanders are down to their lowest-ever price
The Focal Aria Evo X No3 drop from £3499 to £2689
TV & Home Cinema
I’m not surprised this TCL TV is one of Amazon’s best sellers – it’s absolutely bonkers value and ideal for GTA 6
The TCL Q6C is the best value 65-inch TV in the Prime Day sales, and shoppers seem to agree
LG’s best step-down OLED TV is at its lowest-ever price – but I have a controversial bit of advice
Save your pennies and invest in this key upgrade
Sick of streaming services? This Prime Day 4K Blu-ray deal lets you watch your movies in higher quality and keep them for life
Choose physical media this Prime Day
This truly ridiculous Samsung soundbar saving proves that you have to look way past Amazon for the best Prime Day deals
Save over £1000 by checking out... a DIY shop?
Streaming & Entertainment
My Prime Day prediction has come true – this Award-winning Fire TV streaming stick is cheap as chips right now
I called it. This streamer is a Prime Day bargain
Bose is launching its own record label, but questions remain
"Bose Studios is not a traditional record label" we're told. So what exactly is it?
Finally! Tidal has fixed one of its most frustrating issues – sort of
No more music-less flights!
From the first TV broadcast to 4K HDR: the World Cup moments that changed how we watch football
A very AV-focused history of the FIFA World Cup
More from What Hi-Fi?
I've handpicked the 12 best-value Prime Day home cinema and audio deals – all under £200
All on highly recommend products, from £16.99 to £199
I'm a deals writer, and I've picked out some of the best Prime Day deals on LG OLED TVs, Dolby Atmos soundbars, Sony headphones and more
Amazon Prime Day 2026 is here, and it's a doozy this year
Amazon Prime Day 2026 Live Q&A: What Hi-Fi? recommendations and deals advice, direct from our experts
Don't be left in the dark! Our experts are answering your questions to ensure you make the right purchase this Prime Day
Looking to take your tunes offline? Don’t miss this discount on Cambridge Audio’s AXC35 CD player
Join the physical media revival with a £50 Prime Day discount
