Prime Day 2026 LIVE: all the top TV, soundbar and projector deals handpicked by our home cinema experts
Our experts are updating this page in real-time with all the best (and worst) Prime Day AV deals
Hi-Fi
One of our favourite five-star stereo amplifiers is down to its lowest-ever price for Amazon Prime Day
The AXA35 could be yours for just £299
Feel like your headphones are falling flat at your desk? This five-star DAC could be just what you need
The Award-winning Cambridge Audio DacMagic 200M is now available at a £50 discount
Getting into vinyl? This is the affordable Bluetooth turntable deal I'm recommending to everyone this Prime Day
£50 off the excellent Sony PS-LX3BT
The best hi-fi deals 2026: superb savings on five-star stereo speakers, amplifiers, DACs, turntables and more
Deals Looking to upgrade your system or bag a great bargain? Check out these brilliant savings on stereo amps, streamers, turntables, CD players and more.
Headphones
Audiophile and iPhone user? I think you’d be crazy to ignore this brilliant but obvious AirPods deal in the Prime Day sales
I’m sick of recommending them, but this cheap Sony wireless headphones deal is a no-brainer this Prime Day
Speakers
The KEF speakers I use with my Bluetooth turntable aren't discounted for Amazon Prime Day – but I highly recommend them anyway
A Bluetooth turntable led me to build a surprisingly brilliant minimalist hi-fi system
Want speakers for the summer? These refined, full-bodied Focal floorstanders are down to their lowest-ever price
The Focal Aria Evo X No3 drop from £3499 to £2689
If you only snap up one Bluetooth speaker deal for Prime Day 2026, make sure it's this one
The JBL Charge 6 sinks to a new low
I've waited over half a decade for a decent discount on these five-star Dali speakers – and Prime Day has delivered
Dali’s stellar floorstandres aren’t my first choice anymore, but if you’re short on cash, they’re an absolute steal right now
TV & Home Cinema
I built a five-star Samsung cinema setup using Prime Day OLED TV and Dolby Atmos soundbar deals – save £2361 and get ready for the World Cup
It’s always worth checking the price of last year’s products during Prime Day
I already own the best OLED available, so why am I thinking of buying this other TV on Amazon Prime Day?
The ultimate second TV deal?
Sony’s “mid-range marvel” of a TV is at its lowest price ever for Prime Day – but I wouldn’t buy it
One of our reviewers’ favourite step-down Mini LEDs is a fantastic price right now, but not the one we’d buy
Prime Day tip: nearly every size of this five-star LG OLED TV has been discounted, but I’d wait a little longer before buying one
Patience is a virtue, especially when shopping during a sales event
Streaming & Entertainment
Bose is launching its own record label, but questions remain
"Bose Studios is not a traditional record label" we're told. So what exactly is it?
Finally! Tidal has fixed one of its most frustrating issues – sort of
No more music-less flights!
From the first TV broadcast to 4K HDR: the World Cup moments that changed how we watch football
A very AV-focused history of the FIFA World Cup
One of the world's biggest streaming platforms is getting a new owner, with this multi-billion-dollar deal
A media titan is buying a streaming giant
More from What Hi-Fi?
Looking to take your tunes offline? Don’t miss this discount on Cambridge Audio’s AXC35 CD player
Join the physical media revival with a £50 Prime Day discount
Five-star Dolby Atmos systems from Sony and Focal, the return of an iconic Bang & Olufsen turntable and more
All the top hi-fi and home cinema stories explained, by our experts
Now Showing: challenge your home cinema system with these top-notch discs
Plus one new cinema release we can't wait to use in our test room
Our experts have found the best early Prime Day deals on ANC AirPods, 4K projectors and Award-winning Mini LED TVs
Prime Day hasn’t officially started yet, but the deals certainly have
