It's dead exciting when you decide it's time to buy a new TV – but it's also a little daunting, isn't it? How do you filter the hundreds of specific models available down to the one that's perfect for you?
Well, allow us to help with that. It's our job to cut through all of the noise and guide you directly to the best TVs, categorised by price, size and features. We have a team of expert reviewers with decades of combined TV-testing experience (I have personally been reviewing TVs for over 17 years), and we have tested every major model (and plenty of less well-known models) in that time.
We test each TV against benchmark models in its size and price category, so we don't simply know which models are good and which are bad – we know how each one performs relative to its rivals. In other words, when we proclaim a model to be 'the best', it's because we've done the comparisons that prove it.
We're looking for a TV that provides picture quality as the director intended, exciting but clear sound, a user-friendly operating system that features all of the major streaming services, and support for the latest gaming features. The TVs that get closest to delivering in all of those areas – and at a good price – are the models that you will see below.
You can read more about our TV testing process at the bottom of the page, but if you'd simply like to see the recommendations, scroll down.
The quick list
You can see a quick breakdown of all the TVs in this list with a summary of what they do well and why we think they’re worth your money in the table below.
If you want more detail on a certain model, click its image to go to the in-depth entry, where we offer a more comprehensive breakdown of the specs, features and real-world performance.
Best TV overall
It's close, but unless you're a hardcore gamer, the new Sony Bravia 8 is the best performance-per-pound TV currently available.
Best cheap TV
Amazon's Omni QLED range offers loads of features for a low price – and a surprisingly sophisticated performance, too. At full price, it's very good – when discounted, it's amazing.
Best 42-inch TV / best gaming TV
The 42-inch LG C4 is the best all-round TV at its size and also an unbeatable gaming TV that combines great performance, specs and price.
Best 48-inch TV
The 48-inch version of the LG C4 can go slightly less bright than the larger models, but it's still comfortably the best TV in its class.
Best premium TV
Sony's second-generation QD-OLED is a very special TV that is super-bright and vibrant but still subtle and authentic. It sounds great by TV standards, too.
Best budget large TV UK
While it is of course limited in some ways, the P755K is extraordinarily good value for a 65-inch TV.
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Best budget large TV US
If you're a US buyer on a strict budget and still want a large, fully featured and competent TV, Amazon's Omni QLED is the way to go.
Recent updates
27th November
Removed the LG Z3 from the also consider section and added the Panasonic Z95A and Samsung Q80D.
I'm What Hi-Fi?'s TV and AV Editor, and I've been testing TVs and home cinema products (as well as hi-fi kit and headphones) for over 17 years. I've always been a massive TV nerd and got into reviewing so I could find the best TVs and recommend them to others. I firmly believe that great quality shouldn't cost a fortune, so I get just as excited about great-value sets as I do the flagship models. Overall, I'm looking for a picture performance that delivers movies and TV shows as intended, a great gaming experience, an app-packed and intuitive operating system, and good sound – though I also believe that any great TV should be combined with a great, dedicated sound system.
The best TVs in 2024
Why you can trust What Hi-Fi? Our expert team reviews products in dedicated test rooms, to help you make the best choice for your budget. Find out more about how we test.
Below, you can see our picks of the best TVs currently available. Every set has been tested by our team of product experts to ensure it delivers great performance and value, so you can trust our buying advice.
Best TV overall
Last year's Sony A80L absolutely smashed the competition and ran away with a What H-Fi? Award, but we honestly didn't think its successor, the Bravia 8, would achieve the same feat. That's because the LG C4, which we received for review earlier in the year, massively upped the ante with a consummate all-round performance that we just didn't think the Sony could beat.
Oh, how mistaken we were. The Bravia 8 might not be a huge step up on the A80L, but so good was last year's model that the small upgrades for this year have ensured Sony has stayed on top.
The most valuable of these upgrades is to the colour balance. For all of its many strengths, the A80L had a slightly cool balance that made it look really crisp but lacking in cinematically authentic warmth. That is not the case with the Bravia 8, which is richer and more accurate in tone, and therefore delivers movies closer to how the creator intended.
That's not the only improvement, either. Sony has managed to squeeze a little more brightness out of the 'standard' (as in not MLA or QD) OLED panel without sacrificing realism or black depth. This increased contrast makes the picture look more exciting, but it also makes it look more solid and three-dimensional – a quality helped by Sony's clever processing, which very subtly sharpens foreground elements and softens the background.
Sony's Acoustic Surface Audio, which features actuators that imperceptibly vibrate the screen to make sound, not only ties the audio to the onscreen action in a way that standard TV sound systems can't match – it also manages to create a soundstage that stretches a surprisingly long way to the left, right and even above the screen. A soundbar will still be a big upgrade, particularly in terms of bass weight and depth, but for a step-down TV, the Bravia 8 sounds very good indeed.
The Google TV operating system isn't quite as nice to use as the latest versions of LG's webOS or Hisense's VIDAA, but it's intuitive enough and packed to the rafters with streaming apps. And while the TV has just two HDMI 2.1 sockets, which will be a frustration to hardcore gamers with multiple gaming machines (particularly those who need to use one of those sockets for an eARC sound system), the Bravia 8's otherwise well-specced for gaming.
If you are one of those really serious gamers, you might want to go for the LG C4 instead, but for everyone else the Bravia 8 is the best TV you can currently buy.
Read the full Sony Bravia 8 review
| Attributes | Notes | Rating |
|---|---|---|
| Picture | Punchy, crisp and three-dimensional, with an authentic cinematic warmth that its predecessor lacked | ★★★★★ |
| Sound | By step-down TV standards, the Bravia 8 sounds excellent, combining directness with spaciousness and loads of detail | ★★★★★ |
| Features | Google TV features every app you could need and gaming specs are very good – though there are just two HDMI 2.1 sockets | ★★★★☆ |
Best cheap TV
It’s fair to say that the standard of budget TVs has dropped significantly in recent years. Salvation is at hand, though, and from a slightly unlikely source – Amazon.
We first reviewed the 65-inch version of its Omni QLED range and discovered a TV with a surprisingly sophisticated performance to go with its surprisingly comprehensive feature set. It just missed out on five stars, but knowing how much variation there can be between different-sized versions of the ‘same’ TV, we decided to take a separate look at this 50-inch model – and we're glad we did.
This is a TV that's very good value at its full price of £650 / $530, but even so, you shouldn’t pay that much for it. That’s because it's frequently discounted by large amounts. We have seen it go as low as £400 / $350, but find it for anything under £500 / $500 and you've unearthed a bargain.
What makes the Omni QLED appear to be such a bargain is its specification, which includes a QLED panel with full-array local dimming, support for every current HDR format, gaming features such as VRR, ALLM and even Dolby Vision gaming, and the app-packed and user-friendly Fire OS operating system (which can be fully operated via Alexa, of course).
But what's most impressive about the Omni QLED is the considered and consistent nature of its performance. Too many budget TVs attempt to dazzle you despite not having the requisite ability and they end up looking awful as a result. The Omni QLED, on the other hand, works within its limitations: it's not going to knock your socks off but it gets all of the basics right and delivers a picture that's true to what the creator intended. It’s natural in a way that means you don’t question the delivery and instead focus purely on what you are watching, and that’s a more impressive feat than you might imagine, particularly at this level.
On the sound front, the Omni QLED is a simple stereo affair, and all the better for it. Instead of attempting fancy processing, it simply provides a clean, clear and direct audio performance that's ideal for general TV content. You're advised to add a soundbar for movies, though.
Read the full Amazon Fire TV Omni QLED review
| Attributes | Notes | Rating |
|---|---|---|
| Picture | It's not up there with a flagship OLED, but for the money the picture is very impressive | ★★★★★ |
| Sound | No fancy processing but the sound is clean, clear and direct | ★★★★☆ |
| Features | QLED panel tech, numerous gaming features and an app-packed operating system | ★★★★☆ |
Whatever you do, don't buy the 43-inch version of the Amazon Omni QLED. Unlike the larger versions, the 43-inch model lacks local dimming, and Amazon doesn't appear to have tuned the picture to account for that. The result is a bright but pale picture with smeary motion.
Best gaming TV / best 42-inch TV
There was a time not that long ago when really good 42-inch TVs simply didn't exist. That changed when LG launched its first 42-inch OLED TVs, and the new C4 is its latest and greatest. In fact, it's not only our favourite all-round 42-inch TV, but it's also the best gaming TV you can currently buy.
Despite being very similar on paper to the 42-inch C3, the C4 is a surprisingly effectice upgrade with actual content. Smaller OLED TVs have always lacked the outright brightness of their larger siblings, but with the C4 models LG has closed the gap. The 42-inch C4 is beautifully punchy and dynamic, and the increased pixel density of the smaller display actually means it's even sharper than its bigger brothers.
The picture is really balanced, too, and easy to get the most out of. Pop it into Filmmaker Mode and you've instantly got an image that is fairly cinematically accurate and really enticing – though it is slightly cooler in balance than the larger models.
The webOS smart platform features far more ads than any TV operating system should, but it's also quick and intuitive, and it features the best selection of properly optimised streaming apps that you'll find anywhere.
For gaming, the 42-inch C4 is unbeatable. It's just about compact enough to work as a desktop-based gaming monitor, should you wish, it supports every gaming feature you might require (including 4K/144Hz, which its predecessor lacked), and it has four full-spec HDMI 2.1 sockets whereas most rivals have two at most.
The only real downside is poor audio, but that's par for the course with TVs this size. Accept that you will need to add a soundbar and the 42-inch C4 is a superb TV, whether you're a gamer or not.
Read the full LG OLED42C4 review
| Attributes | Notes | Rating |
|---|---|---|
| Picture | Sharp, solid and detailed without exaggeration | ★★★★★ |
| Sound | Weak, even by small TV standards | ★★★☆☆ |
| Features | Great app selection and flawless gaming specs | ★★★★★ |
Best 48-inch TV
LG’s C-series has been a near-perfect intersection of performance, features and price for years, and not just compared with other LG OLEDs, but with TVs in general.
The 48-inch C4 looks different to both the 42-inch and 65-inch models that we have also tested. While the 42-inch model has desktop-friendly feet, this 48-inch version has the same compact pedestal stand as its larger siblings. That makes it less fussy about placement but does also make it a little harder to find space for a soundbar.
And while the 65-inch model boasts an astonishingly lightweight and minimalist chassis, much more of this 48-inch version's rear is covered by the plastic enclosure that contains the set's processing hardware, connections and speakers. That said, the 48-inch C3 is still only 4.7cm (1.9") thick at its chunkiest, which is pretty slim by modern TV standards.
Moving on to features, you simply won't find a better-specified TV at this size. While neither MLA nor QD-OLED technology have made it below 55 inches yet, the C4 uses the best 48-inch OLED panel currently available from sister company LG Display. What's more, LG has significantly boosted the brightness of its smaller OLEDs this year, so while this 48-inch C4 is still not quite as bright its larger sibling, the difference is smaller than ever before.
All four of the C4's HDMI sockets are 48Gbps 2.1-spec affairs that support 4K/120Hz (4K/144Hz if you have a powerful enough gaming PC), VRR and ALLM, and it supports Dolby Vision gaming and has a really well-implemented HGiG setting that makes it a doddle to get more accurate HDR with many modern games.
Like the larger models, the 48-inch C4 represents a surprisingly big improvement on the C3 model it replaces. That additional brightness equates to increased contrast, and that has benefits right across the picture, with greater perceived sharpness and a big dose of extra punch and dynamism. There's still plenty of subtlety too, though, and the C4 is particularly good right out of the box, requiring very little intervention to get looking its best.
It produces an image that’s really solid and has a three-dimensional feel, too. In fact, the increased pixel density of having a 4K resolution squeezed into a 48-inch space means this smaller C4 looks significantly sharper than its 65-inch sibling.
The sound is fine for everyday TV, in that it's fairly clear and pretty natural with voices, but it struggles in terms of spaciousness and weight, so it's not great for movie nights. Adding a soundbar is vital if you're able.
There are very few TVs that sound good, though, so we almost always recommend adding a soundbar. Follow that advice and the 48-inch C4 is comfortably the best TV at its size.
Read the full LG OLED48C4 review
| Attributes | Notes | Rating |
|---|---|---|
| Picture | Brighter display has benefits across the picture – this is the most impactful TV its size | ★★★★★ |
| Sound | Fine for everyday TV but sadly lacking for movies | ★★★☆☆ |
| Features | Four HDMI 2.1 sockets with every significant spec flawlessly implemented | ★★★★★ |
Best premium TV
The A95L is the successor to the A95K, arguably the best TV of last year if you don't take price into account. One of the two first QD-OLED TVs launched, it trumped its Samsung S95B rival by deploying its brightness-boosting, vibrancy-adding Quantum Dots in a more considered and authentic fashion – and by offering a far superior sound system to boot.
The promise of second-generation QD-OLED panels is an even brighter and more efficient performance, but we were just as excited to find out how the team at Sony could refine the performance further with an extra year of experience with the new panel technology. Having now put the Sony A95L up against pretty much every other TV you might be considering, we can safely say that it is, with very little doubt, the very best TV you can currently buy.
Playing the super-bright Pan 4K Blu-ray, the A95L's additional brightness and colour vibrancy over the step-down Sony A80L and even the MLA-boosted Panasonic MZ2000 are immediately clear in the first scene's streetlamps and headlights, which are reproduced with a more intense and accurate yellow glow. The A95L also reproduces the moon over London with greater brightness and some subtle pink shading and texture detail that its rivals miss.
There's no loss of black depth, though, with the grimy streets of Victorian London being both oppressively dark and packed with shadow detail. What's more, the A95L also reproduces colours expertly in these darkest parts of the picture so that skin tones remain accurate and lifelike where other TVs allow them to go a bit pale.
The brighter highlights combine with OLED's perfect, inky blacks to increase contrast, which helps to reinforce edges and textures, in turn increasing the solidity and three-dimensionality of the picture. Thankfully, this is also combined with supreme subtlety, so the lights shining on a tiled wall reveal all sorts of subtle shades on the A95L, and as Peter peers into a bottle in Mother Barnabus's office, the little ship inside is resolved with fabulous fine detail and excellent solidity.
What's perhaps most impressive is the way that the A95L achieves all of its pop and dynamism without eroding subtlety or authenticity in the way that Samsung's S95C QD-OLED is occasionally guilty of.
While less-bright HDR movies and SDR content don't show off the A95L's advantages quite as strongly, it's still a cut above its rivals with everything we watch during testing, particularly in terms of colour vibrancy and accuracy.
For sound, the A95L uses a very slightly tweaked version of the 2.2-channel actuator-based sound system of the A95K. Two actuators vibrate the whole screen in order to produce sound, backed up by two regular woofers that add bass. This results in a level of directness that other TVs can't match, with dialogue that literally comes from the screen.
What's surprising is the way this sound system also extends the sonic presentation far to the sides and above the set, creating a very impressive pseudo-Atmos effect. On top of that, the sound is crisp, clear and detailed. Some extra bass weight and depth would be nice, but this is still very good sound by TV standards.
At launch, the A95L was lacking the UK catch-up apps and Dolby Vision gaming, but these issues have since been sorted through software updates. So, really, the only flaw of note remaining is that there are still only two HDMI 2.1 sockets, one of which inconveniently doubles as the eARC port.
Otherwise, the Sony A95L is an absolutely stunning performer that should be right at the top of the list for those lucky enough to have a very large budget for their next TV.
Read the full Sony A95L review
| Attributes | Notes | Rating |
|---|---|---|
| Picture | Stunning brightness and vibrancy but with excellent subtlety and authenticity | ★★★★★ |
| Sound | Crisp, clear and direct, but with impressive spaciousness, too | ★★★★★ |
| Features | Good overall but let down slightly by having just two HDMI 2.1 sockets and no UK catch-up apps | ★★★★☆ |
Best budget large TV UK
TCL has become well known for delivering surprisingly good cheap TVs, but the 65-inch P755K is quite incredible value even by its standards.
The design is predictably plasticky but that's not something you really notice from across the room, and the chassis isn't super-thick so it won't stand out too far if you go down the route of wall mounting. The remote control is quite nice to use, too, despite the budget materials.
It's rare that we come across TVs with just three HDMI sockets these days, but that is what we have with the P755K. Those HDMIs do, rather surprisingly, handle advanced gaming features such as VRR, ALLM and Dolby Vision gaming. The TV even supports 120Hz gaming, albeit using clever processing that reduces the resolution and 'accelerates' it for the native 60Hz panel.
That panel is a VA-type LCD, which tends to be brighter than the IPS-type alternatives that are more common at this level, and there's a direct LED backlight – albeit without the local dimming of more expensive sets.
There are no colour-boosting Quantum Dots here, yet the P755K is a really vibrant performer that doesn't veer into over-saturation. Detail and sharpness are good, too, particularly with 4K content – though it's worth noting that the picture does soften slightly in motion.
Despite the VA panel, the P755K isn't stunningly bright, but the effective tone mapping ensures that there's a noticeable benefit to watching HDR content, which the TV supports in all four of the current mainstream formats. There is a bug with Dolby Vision content that is sent to the TV from an external source such as a 4K Blu-ray player, but this thankfully isn't an issue with streamed Dolby Vision content.
Other than those bits, the only thing to bear in mind is the rather weedy sound, which is easily overcome if you add a budget soundbar.
All told, while the P755K isn't perfect, it's really rather impressive for a 65-inch TV that costs so little. If you're looking for a big TV with a small price tag, this is it.
Read the full TCL P755K review
| Attributes | Notes | Rating |
|---|---|---|
| Picture | A vibrant, balanced and sharp picture that is just let down in terms of black depth and motion-handling | ★★★★☆ |
| Sound | Adequate for everyday TV, but the sound lacks bass and directness so a soundbar is recommended | ★★★☆☆ |
| Features | Just three HDMIs but HDR support is excellent and gaming features are surprisingly robust | ★★★★☆ |
Best budget large TV US
Unfortunately, the TCL C845K isn't available in the US, but the 65-inch version of Amazon's Omni QLED is a decent alternative.
You won't be surprised to learn that while this is a flagship product for Amazon, it’s still very much a value-oriented proposition. What might surprise you is how much of an all-rounder it is, delivering a very solid picture and sound performance and a very good feature set for the money.
This isn’t a performance in the same league as that offered by flagship sets from the big boys, of course – but the quality and balance that have been achieved at this level is very impressive.
Colours are vibrant and punchy when they need to be but subtle and pale when that is what’s called for. Skin tones at times look just a little richer than is perhaps entirely true to life, but only marginally so, and they certainly don’t look unnatural when viewing the TV in isolation.
A common problem with affordable TVs is that they attempt to dazzle you without having the hardware or processing quality to back it up, and that often actually highlights the limitations of the set. That's not the case with the Omni QLED, which takes a more considered approach across the board, resulting in an overall performance that's less striking than some but much more natural and consistent than most. This balanced approach means you're rarely if ever distracted by what the TV is doing and so can remain fully engrossed in what you're watching.
Inevitably, Amazon’s Omni QLED isn’t perfect. It doesn’t have the pure peak brightness to provide a dazzling rendition of the latest and greatest HDR movies, but that’s understandable at this level. However, while detail levels are decent, they could be better, particularly in darker images, even at this price.
Motion is a slight issue, too. If you avoid the heavier active processing options (which you should), there's no soap opera effect or unpleasant fizziness, but motion is a bit smeary. This is a common issue with affordable non-OLED TVs and the Omni QLED is better than most in this regard, but it's a shame that it is present at all.
Amazon has kept things simple on the audio front, avoiding the temptation to attempt fancy Dolby Atmos processing and the like, and once again we feel that is a wise decision. Yes, the sound is narrow and small in scale compared with that offered by more premium TVs – and there is no attempt to push sound outwards to the sides or up from the television’s chassis – but it is also direct and clear.
On the features front, you're getting a 4K QLED display with the app-packed and user-friendly Fire OS operating system with baked-in Alexa control (you can turn the TV's mics off entirely if you prefer). Somewhat surprisingly, VRR and ALLM are also supported, though 4K 120Hz is off the menu.
All told, by getting the basics right in terms of picture and sound quality while providing an impressive feature set for the price, the Omni QLED makes itself an easy TV to recommend to US buyers on a tight budget.
Read our full Amazon Fire TV Omni QLED review
| Attributes | Notes | Rating |
|---|---|---|
| Picture | You don't get OLEDs deep blacks, but great for the price | ★★★★☆ |
| Sound | A soundbar is recommended, but it's fine for TV | ★★★★☆ |
| Features | Great connectivity and an app rich operating system | ★★★★☆ |
Best 8K TV
The wait for actual, real, worthwhile 8K content continues, but the QN900D proves that there is value in buying an 8K TV even now. That's because it uses next-level AI-enhanced upscaling to make everything you watch now look better than before.
During our extensive testing, all of the 4K content we watched looked sharper and more detailed through the QN900D than with any TV we've previously tested. This isn't 'real' detail, per se, because the TV is adding the extra picture information, but it does it in such a way that's entirely convincing and never looks unnatural. On the contrary, it's often the organic elements of a picture – trees and grass, for example – that benefit most readily from the QN900D's enhancements, coming across as more solid and more three-dimensional.
The QN900D is extremely capable in other ways, too. Its Mini LED backlight is one of the best we've seen, for starters, and as long as you stick to the excellent 'Movie' preset it delivers near-OLED blacks, hugely bright highlights and superb overall contrast. Its Quantum Dots enable stunning colour vibrancy, too, but Samsung has also been careful to tune the QN900D for naturalism and cinematic accuracy.
This combination of picture traits helps to make the QN900D an exceptional gaming TV, and its input lag is a super-low 11ms even with all of that clever upscaling in play. The set also has four HDMI 2.1 sockets, all of which support 4K/120Hz, VRR and ALLM.
Those HDMIs, along with the TV's other connections (including the power socket), are housed in a dedicated One Connect box that can be nestled into the stand behind the TV or placed away from it, with a single, very thin cable then connecting box to screen. This makes for an exceptionally neat set-up, particularly if wall-mounting. It also allows the TV itself to be supremely thin – a uniform 1.3cm (0.5 inches).
The downside to this super-thin design is that it likely hinders the sound, which lacks volume, impact, forward projection and bass control. A TV such as this really must be combined with a dedicated sound system.
Other issues of note are some distracting behaviour from the backlight when in the 'Standard' picture preset, a lack of Dolby Vision support, some unintuitive elements to the Tizen operating system and, of course, that lack of native 8K content. It's also a very expensive set at launch, though we do expect the price to fall quite quickly and significantly.
Ultimately, while we think buying a great 4K TV is still the best way to go for the vast majority of people, for those with deep pockets and a desire to both glimpse the 8K future and potentially be ready for it once it arrives wholesale, the QN900D has to be considered.
Read our full Samsung QN900D review
| Attributes | Notes | Rating |
|---|---|---|
| Picture | A stunning delivery that makes everything look sharper, more detailed and punchier than ever before | ★★★★★ |
| Sound | Spacious but lacking volume, forward-projection and bass control. A dedicated sound system is essential | ★★★☆☆ |
| Features | The lack of Dolby Vision is a shame, but otherwise the QN900D is very well appointed, and all connections are housed in the super-neat One Connect box | ★★★★★ |
Also consider
Panasonic Z95A
The Z95A is Panasonic's flagship TV for 2024. It combines brightness-boosting MLA OLED technology with the brand's trademark 'as the director' approach to picture quality to great effect. It also has an advanced audio system with dedicated side- and up-firing speakers, good gaming specs and the app-packed Fire TV operating system. It's just held off the main list by the even better Sony A95L.
Samsung Q80D
If you're looking for a mid-range TV that punches above its price, the Samsung Q80D has to be on your shortlist. It lacks the Mini LED technology of its more expensive siblings, but it uses its standard QLED technology to produce a sharp, punchy and always-enjoyable picture. It's got great gaming specs, too, including four HDMI 2.1 sockets that support 4K/120Hz, VRR and ALLM.
Sony Bravia 9
In a twist that surprised pretty much everyone, including yours truly, Sony decided to launch a Mini LED model at the top of its 2024 TV range rather than an OLED. Said Mini LED TV is the Bravia 9, a dazzlingly bright but cinematically authentic TV that isn't prefect but is well worth considering if you're OLED-averse.
Philips OLED809
The Philips OLED809 is a really strong alternative to the LG C4 and Sony Bravia 8 if you're in the UK (Philips doesn't sell OLED TVs in the US or Australia). Like those TVs, it uses a 'standard' OLED panel, but it delivers a particularly bright and vibrant picture. It's got Ambilight, too, which adds an extra degree of spectacle. It does take more effort than most to get the picture looking its best, though.
LG G4
The G4 is a truly fantastic OLED TV that goes toe-to-toe with Samsung and Sony’s best models. It earned a five-star review for its brilliantly bright picture, stellar gaming features, and impressively accurate motion handling.
Samsung S95D
Samsung's third-generation QD-OLED TV is an absolutely stunning performer that combines the pop and vibrancy we've come to expect from the brand with a welcome dose of restraint. Its very premium launch price is the only thing holding the S95D back from a place in the main list.
Hisense 43A6KTUK
If your budget is very limited or you're simply looking for a cheap TV for a second room, this Hisense could be for you. While it won't blow you away, it offers a surprisingly balanced and satisfying performance for very little money.
How to choose a TV
There’s no single TV that’s perfect for everyone, but your ideal TV is almost certainly on this page. You just need to figure out your budget, how big you can / are able to go, and what technologies are important to you.
Only you will know how much budget and space you have to use, although you will find a handy guide to choosing the right size of TV further down this page. We can most certainly advise when it comes to technology, though.
The first thing to consider is the panel technology. OLED now rules the roost at the premium end of things and is hugely popular thanks to its perfect blacks and pixel-level contrast control. LCD is still a huge deal too, though, particularly at the budget end of the market that OLED currently can’t touch. There are plenty of premium LCD-based TVs that are great, too, most notably Samsung’s top QLEDs, which combine Quantum Dots with Mini LED backlights to deliver the brightest, most vibrant pictures possible. There's also Micro Lens Array (MLA) technology, which uses a layer of microscopic lenses on top of the OLED pixels to achieve even more dazzling levels of brightness.
Also, consider whether the TV you’re looking at has all of the streaming apps you want. While some apps, such as Netflix and Prime Video, are now commonplace, there may be an app that you love that’s less common. The Crunchyroll anime app is a good example. It’s also sadly the case that some streaming apps don’t work as they should on certain TVs. For example, many Google/Android TVs support Disney+, but not with Dolby Atmos. That’s why we manually check not only that every major app is present, but that it’s working at its best.
Serious gamers also need to check that their prospective new TV supports all of the latest gaming features. The most technically advanced and therefore rarest of these is 4K/120Hz, but VRR and ALLM are also worth looking out for. There are a number of TVs on this list that support all of these features, but we have a dedicated best gaming TVs guide for those to whom gaming is the primary concern.
Finally, you need to consider sound, but that doesn’t mean you should dismiss a TV just because it doesn’t sound good. The disappointing truth is that even the best-sounding TV is far behind a decent soundbar for audio quality, so we always recommend focusing on picture quality when buying a TV and budgeting for a dedicated sound system to go with it. We know that’s not an option for everyone, though, so we do of course test a TV’s speakers as thoroughly as its screen. If the audio quality matters a lot to you, you’ll find all the necessary info below. There’s also a TV in this list that’s serious about Dolby Atmos sound.
How we test TVs
A modern TV is a complex, all-singing, all-dancing bit of kit, so we take days to thoroughly test each model.
The bulk of our testing involves feeding various movies and TV shows into the TV on test and its closest rivals (we have a stockroom full of reference models) simultaneously, using a 4K Blu-ray player such as the Pioneer UDP-LX500 and an HDMI splitter. Here, we're testing all aspects of picture quality using DVDs, 1080p Blu-rays and 4K Blu-rays, in both HDR and SDR.
We don't simply accept a TV's out-of-the-box settings, of course. We don't go down the route of professionally calibrating the TVs we test (you shouldn't have to have your TV professionally calibrated to experience its full potential) but we do spend hours testing and adjusting the picture settings and processing modes – using a mix of test patterns and real-world content – until we're confident that we're getting the best performance possible.
We test streaming as well – both in terms of how the TV handles streamed content, which is lower in bit-rate than content from discs, and the streaming apps that the TV natively supports. We manually check that every major app – from Netflix to All 4, Prime Video to Spotify – is not only present but also output in the video and sound formats that it should. Just because a specific app is present doesn't mean it's delivering in all the formats (Dolby Vision and/or Atmos, for example) that it should. Experience tells us that it often isn't.
For gaming, we connect both a PS5 and Xbox Series X so we can see how the TV's qualities translate to games and check which advanced gaming features it supports and on which HDMI inputs. Is 4K/120Hz supported? How about VRR? Is there a Dolby Vision game mode? Is there an HGiG preset for more accurate HDR tone mapping? We check all these things and measure input lag using a Leo Bodnar device.
We almost always recommend combining any new TV with a dedicated sound system – at least a soundbar but preferably an AV amplifier and speaker package – but we appreciate that for many people that simply won't do, so we do of course test and rate the built-in sound system for clarity, tonal balance, spaciousness, detail, dynamics and plenty more besides.
All of this testing is conducted by our expert reviewers, who have decades of combined TV reviewing experience, in our state-of-the-art testing facilities in London. This gives us complete control over the testing process, and because all reviews are conducted by a team rather than an individual reviewer, we ensure consistency and fairness.
TV FAQ
What size TV should you buy?
While it might be tempting to think that bigger is better, the size of set that’s right for you is closely dependent on how close to the screen you’ll be sitting, and the resolution of the source material you’re watching.
Luckily, an organisation called SMPTE (which stands for the Society of Motion Picture and Television Engineers) has published detailed guidelines on exactly how far you should sit in order to optimise the performance of your TV.
If you’re sitting the correct distance from your TV, you’ll see lots of detail, good edge definition and smooth, clean motion, but if you’re sitting too close to the screen, then you’re going to see more picture noise and artefacts.
On the other hand, sit too far away from the TV and you’ll struggle to pick up all the picture detail your TV has to offer.
The following distances are a good place to start:
42-inch TV – 1.28m (4.2ft)
43-inch TV – 1.32m (4.3ft)
48-inch TV – 1.46m (4.8ft)
50-inch TV – 1.52m (5ft)
55-inch TV – 1.68m (5.5ft)
65-inch TV – 1.98m (6.5ft)
75-inch TV – 2.29m (7.5ft)
85-inch TV – 2.59m (8.5ft)
Here's a full guide on how to calculate the right viewing distance for your TV.
Should you buy a 4K or Full HD TV?
This question is pretty much moot now, as the vast majority of TVs are now 4K. It's actually rather hard to find Full HD (1080p) models, even at relatively small sizes.
If you're buying a TV below 32 inches and can save a lot of money on a Full HD model, by all means go for it (4K won't be a huge benefit at that sort of size anyway), but otherwise 4K is both worthwhile and, in all likelihood, your only option. Here's how 4K vs 1080p resolutions differ.
Should you buy an 8K TV?
You can now buy 8K TVs from a number of brands, including Samsung, LG and Sony.
It's important to note, though, that almost no native 8K content is available. If you buy an 8K TV and want to show off its ridiculously high resolution, you'll have to do so using nature, scenery and space footage from YouTube. At this stage, no streaming services have even hinted at launching 8K content, and it seems unlikely that an 8K disc format will ever materialise.
For those reasons, it's hard to recommend that most people pay the extra for an 8K TV at this stage. That said, if you've got deep pockets and want to be as ready as possible for the potential 8K content of the future, there's no real harm in going for an 8K TV now, particularly as models such as the Samsung QN900B make current 4K content look better than ever.
Should you buy an HDR TV?
High Dynamic Range is without a doubt a much bigger deal than 8K, and certainly something you should consider before buying your next TV.
Essentially, the higher the dynamic range (brightness and colours), the more lifelike the picture. HDR offers greater subtlety and depth of gradations of colours, plus stronger contrast.
There are various types of HDR out there, and with different TV brands backing different variants, it can be a minefield trying to find the best option. Allow us to explain.
First up is HDR10, which is essentially the core HDR format that every HDR TV should support.
HDR10 is a static HDR format that applies the HDR values on a scene-by-scene basis (i.e. whenever the camera cuts to a new scene). Dolby Vision, on the other hand, applies this image information (called metadata) on a frame-by-frame basis. This dynamic form of HDR, when implemented properly, has the potential to improve upon the standard HDR10 presentation.
HDR10+ is a rival format to Dolby Vision. Created by Samsung, it also uses dynamic metadata but, whereas Dolby Vision is licensed, HDR10+ is a free, open format that any company can deploy as it sees fit.
Of these two 'dynamic' HDR formats, Dolby Vision is by far the most prevalent, both in terms of TVs and content, and if you have to choose between one and the other, that's the one we'd recommend. That said, you can now buy TVs from the likes of Philips and Panasonic that support both Dolby Vision and HDR10+.
Finally in our rundown of HDR formats is HLG (Hybrid Log Gamma), which was developed specifically for broadcasting by the BBC and Japan's NHK. It's used to deliver all of the HDR content offered by the BBC and Sky, so can be considered very important. Luckily, it's now almost as common as standard HDR10 in TV spec lists, so you should have little problem finding a model that supports it.
What inputs and outputs does your TV need?
These days, it's all about HDMI, which is used to connect everything from set-top boxes to video streamers, Blu-ray players to games consoles. Thanks to ARC/eARC (Audio Return Channel / Enhanced Audio Return Channel), a single HDMI connection can even be used to output sound to an AV receiver or soundbar at the same time as it receives a video signal.
Currently, three HDMI connections is standard on budget TVs, while four is the norm for mid-range and premium models.
The specification of the HDMI connections tends to differ depending on the price of the TV, too, with premium models now commonly getting at least one or two HDMI 2.1 sockets. These have greater bandwidth than their HDMI 2.0 counterparts and can support advanced formats such as 4K@120Hz and 8K@60Hz. Fancy gaming features such as Auto Low Latency Mode and Variable Refresh Rate are often supported via HDMI 2.1 (and some HDMI 2.0) sockets, too, though not always. It's sensible to check the specs thoroughly if there are particular features you're after.
After HDMIs, USB ports are the most abundant on modern TVs. You can use these to keep devices charged (often particularly useful for stick- or dongle-style streamers), and some TVs allow the connection of flash drives and hard drives for the recording of live TV content.
On the subject of live TV, you can expect practically every TV to have an aerial socket via which it can receive Freeview broadcasts, but many also have a satellite connection. Be warned, though; the presence of a satellite connection doesn't guarantee that there's a Freesat tuner on board. Without one, you'll receive only a patchy and disorganised selection of satellite TV channels.
Other useful connections include optical and stereo outputs, which can be used in lieu of HDMI ARC to connect legacy audio equipment. Headphone outputs are still fairly common, too, though Bluetooth is also supported by most TVs now and some models now feature the latter but not the former.
Lastly, while some TVs feature composite inputs (often via an adapter), most – even at the budget end – have phased out legacy connections such as SCART. So those clinging on to old video cassette recorders, for example, should be aware of that.
Which TV smart features and streaming apps do you need?
As with 4K, it's now hard to buy a TV that doesn't have a smart platform packed with streaming apps. Almost every TV will have Netflix and Amazon Prime Video on board, and Disney+ is fast approaching a similar level of ubiquity. Apple TV (which is great for pay-as-you-go movies as well as the Apple TV+ subscription service) is becoming increasingly common, too.
You'd have thought that BBC iPlayer, ITV Player, All 4 and My5 would be present on every TV available in the UK, but there always seems to be one brand that's lacking (it was LG in 2020, Sony in 2021, Sony again and Philips in 2023) so do check before you buy if any of those are important to you.
Other apps that are less common but potentially worth looking out for include BT Sport, Now, Britbox, and music apps such as Spotify and Tidal.
What is the best smart TV platform?
There are numerous TV operating systems out there, and which one your TV uses has a massive bearing on what it will be like to use and live with, so which is best?
While there's not necessarily a simple answer to this and each platform has its pros and cons, on balance, LG's webOS is probably the best TV operating system right now. Its selection of streaming services is more or less flawless, and every app has been optimised to work at its best. It's quick and intuitive, too.
Samsung's Tizen platform used to be the best but it's become increasingly convoluted and unintuitive in recent years. Hisense's VIDAA operating system, on the other hand, is getting better all the time and should now be seen as a positive feature.
Unlike the above, Google TV (and the older Android TV) is built into TVs from various brands, including Sony, Philips and TCL. It's broadly good and always getting better, but recent Google TVs have lacked UK catch-up apps and there's often a slightly disjointed overall user experience, with the Google TV OS feeling as if it's been slapped rather unceremoniously on top of the TV's own menu system.
Amazon's Fire OS platform, which many will have experienced via a Fire Stick streamer, is also now on various TVs, mostly at the cheaper end but soon also Panasonic's flagship OLED model. It pushes Amazon's own content a bit, but every third-party app you could want is there and the whole platform is very user-friendly.
Should you buy an OLED, QLED or LCD TV?
LCD TVs, which require a backlight usually made up of white LEDs to show a picture on the LCD panel, are available in a wide variety of screen sizes and, thanks in part to the technology's low cost of production, at affordable prices.
OLED (Organic Light-Emitting Diode) is a panel technology that uses self-emissive particles – so there's no need for a backlight. This allows OLED TVs to be unbelievably slim, while also offering convincing pitch-dark blacks, strong contrast and superb viewing angles. LG, Sony, Panasonic, Philips and now Samsung are the big brands with OLED TVs in their line-ups and, broadly speaking, they're excellent.
QLED (Quantum-dot Light-Emitting Diode), meanwhile, is Samsung’s rival technology to OLED. A QLED TV is an LCD TV but with a quantum dot coating over the backlight. However, the quantum dots (tiny semiconductor particles) in current QLEDs do not emit their own light. So QLED TVs, like conventional LCDs, rely on a backlight. The advantages of a QLED TV? You tend to get brilliantly vibrant colours, plus bright, sharp and crisply detailed images. Samsung's QLEDs have got better and better over the years, existing as a fine alternative to OLEDs TVs. Interestingly, though, Samsung has now launched its own range of OLED (QD-OLED) TVs.
Recent updates
27th November
Removed the LG Z3 from the also consider section and added the Panasonic Z95A and Samsung Q80D.
29th October 2024
Replaced the LG C4 with the Sony Bravia 8 as the best TV overall after side-by-side comparisons conducted for the What Hi-Fi? Awards 2024. Also replaced the discontinued TCL C845K with the TCL P755K as the best budget large TV for the UK.
12th September 2024
Removed the Sony A80L from the list due to lack of availability and promoted the LG C4 to the top spot. The 48-inch LG C4 has also taken the place of the 48-inch LG C3 as it now costs only a little more but is a decent-sized upgrade in terms of performance. We've also added the Sony Bravia 8 and Philips OLED809 to the 'also consider' section.
15th July 2024
Added the LG G4 to the also consider section
23rd May 2024
Added the LG C4 as the best 2024 TV and replaced the Samsung S95C with the S95D in the also consider section
4th April 2024
Added the Samsung QN900D as the best 8K TV
1st March 2024
'Also Consider' and 'Recent Updates' sections added and 'How We Test' section rewritten with additional detail
1st February 2024
New author information and 'what is the best TV?' FAQ added
12th January 2024
Information of new models announced at CES added to intro
3rd November 2023
Added Sony A95L
Useful links
- Looking for a bargain? Here are the best cheap TVs
- Hardcore gamer? These are the very best gaming TVs
- Need a certain size? We've rounded-up the best 55-inch TVs
- Need something bigger? What about the best 65-inch TVs
- Want a future-proof TV? Here are the best 8K TVs