
When it introduced its Kuro plasmas last year (see
here for news of the 2008 sets),
Pioneer claimed they would 'change the way you watch television'.
This year its Blu-ray players get the bold-claim treatment, with its first new model - the BDP-LX71, pictured above - said to "outperform current desktop players in the market and completely redefine the world of digital entertainment".
The 'LX71 - or the Pioneer BDP-LX71 BonusView, to give it its full title - isn't even the flagship model: there's a 'luxury' BDP-LX91 to come, plus BDP-LX08 'lifestyle' model and LX-01BD and LX-03BD integrated Blu-ray systems.