I have to admit we are very wary indeed of giving ADM9.1s to What Hi Fi for review yet. They did review the ADM9s and gave them five stars, but missed the point completely by not using them with an Apple Computer as we'd suggested and Simon appeared to agree to. You don't need a hi fi system at all and a CD player simply doesn't have the functionality of Apple's superior interface not to mention all the other benefits; Internet radio stations, downloadable TV programs, Movies, your photos, 24 bit reference recordings, the list is almost endless and increases daily!
This is a product of the future and its benefits need to be completely understood and explained so people understand and for a review to be useful.
There seems to be a deliberate separation of computers and hi fi in magazines which is the complete opposite of what's happening in people's homes. The vast majority of our customers are getting rid of extremely expensive systems to buy ADM9.1s, and still reporting an improvement too!
We experience all sorts of resistance from Dealers who don't want more for less! Also many customers prefer not to visit traditional hi fi dealers now. As one distinguished Anaesthetist wrote "thank you for recommending dealer X, but I don't want attitude, I have more than enough to contend with at home!"
Drummerman accepted an invitation to our factory that is open to everyone with a serious interest (including WHF who really need to) for lunch and to listen. People come from all over the world to see us and I'm demonstrating almost every day. Almost every one becomes a sale, but believe it or not 90% of sales are made without hearing them and all are delighted!
Computer magazines outsell Hi Fi mags by a huge margin and with TV, Computers and hi fi merging very quickly and this factor needs to be better represented.
Ashley
Manufacturer www.avihifi.com