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Sky to launch contextual advertising in 2011

11 SEP 2009

Sky HD – contextual ads from 2011

Sky is to launch a contextual advertising system in 2011, which will see Sky+ HD users delivered adverts based on their location, choice of Sky packages, and viewing habits.

The plan was revealed by Sky Media MD, Nick Milligan, at the Westminster Media Forum’s The Future of Media conference yesterday.

He said the adverts will be downloaded to the ‘spare’ section of the Sky+ HD box’s hard drive, and served as appropriate to the content you’re viewing.

For example, if you’re a Sky Movies subscriber, you’re more likely to see trailers for the latest cinema/Blu-ray releases.

Milligan stressed that Sky is considering the best ways to deploy the system, including the ability for viewers to opt-out of receiving targeted ads. More details to follow as we receive them.

Have your say

Comments

Andrew Everard September 14, 2009 07:56

probably £30 gort1951 - a tenner for each D

Gort1951 September 13, 2009 19:00

Will you still have to pay £10 a month for HD tv channels and possibly a further £10 for the 3D HD channel?

Tonya September 12, 2009 18:35

daveh said on September 12, 2009 14:42

My father's mother and father are called Pearl and Dean. We know them as Grandma and Granpapapapapapapaappapa yeah!

**************************************************

Is it only me that thinks this gag is pure GENIUS?

Had me giggling for hours!

TONYA

daveh September 12, 2009 14:42

My father's mother and father are called Pearl and Dean. We know them as Grandma and Granpapapapapapapaappapa yeah!

davidSAL September 12, 2009 08:58

What the advertisers demand the broadcasters deliver. After all the broadcasters are desperate for advertisers revenue and would sell their very souls to get it. While at the same time the viewing public get the short straw, as usual.

Andrew Everard September 11, 2009 14:46

Yes, Pete - scratchy sitar music, flock wallpaper and 'Just five minutes from this Sky box'

proffski September 11, 2009 13:34

At this rate I shall be opting out of Sky...

Joe Cox September 11, 2009 13:07

That would be good. Imagine ads in the early hours of Saturday morning... "Did you know your local Asda is 24-hours? Get down there and buy some cheap doughnuts." Or: "Do you realise Abra Kebabdra is still open? Mmm, doner meat." Maybe.

Pete Shields September 11, 2009 12:58

Will the location based ads be like the good old Pearl and Dean ads?

Local curry houses and dodgy car dealers?